Define and steer the country strategy for the category consistent with the international brand positioning and the country's priorities to contribute to continued growth for the brand and the consumer relationship. - Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue) - Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country's needs - Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines - Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy - Monitor the local adaptation of communication materials (imagery, digital, point of sale) - Make recommendations to management on the category based on one's expertise of the consumer, market and competitors - Manage PPP budget and sales forecast for the category - Effectively prepare clear messages to present to senior management - Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how Specific to selective divisions: - Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand - Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper implementation of retail materials (services, advice, etc.) PROFESSIONAL & TECHNICAL COMPETENCIES MARKET & CONSUMER INSIGHT • Identifies market drivers • Translates trends and consumer knowledge into meaningful insights BRAND DEVELOPMENT • Thinks brand strategy • Imagines disruptive products & services • Develops integrated campaigns that work • Integrates retail & shopper expertise
