Head of Sales / Sales Director - 建材五金

• Combines commercial precision, operational discipline, and strategic clarity. This role is about management renewal, performance elevation, and structural improvement.
• Full management of the national sales function, overseeing regional performance, customer satisfaction, commercial compliance, and cross-functional integration with marketing, product, and business intelligence.

• Direct all regional sales operations across China, including Key Accounts, SME's, Distribution/dealer channel, and E-commerce platforms.
• Set performance expectations, pipeline standards, and coaching/motivation campaigns across the team
• Own customer success outcomes in collaboration with service and support functions (Structural collaboration with Marketing, Business Intelligence and Finance teams is crucial)

• Implement transparent reporting structures and territory management discipline
• Align/create realistic targets and incentives with business integrity and market conditions

• Translate company strategy into actionable sales initiatives by region, channel, and customer type
• Rebuild trust with customers through clarity of pricing, positioning, and value-added selling
• Lead the rollout of legacy product tiering and new product integration into the market

• Act as the key link between Sales, Marketing, Business Intelligence, and Finance to unify data, strategy, and messaging
• Contribute actively to management-level decisions as a trusted member of the China team.

• Proven sales management in a sales organization with minimum 8-10 years of B2B experience in manufacturing, hardware, or building materials industries
• Experience managing teams of 50+ with strong understanding of China's regional market complexities
• Demonstrated ability to reset underperforming teams, install discipline, and execute turnaround strategies
• Deep commercial understanding: pricing, margin protection, tiering strategy, and go-to-market planning
• High integrity with a strong instinct for internal team mechanics, loyalty, and discretion
• Able to operate effectively in both German and Chinese cultural environments; experience with multinational structures preferred

• Our client is one of the well-known manufacturers of functional furniture fittings in the world. Our client was founded in Europe and in 2002 it came to China.
• After 20 years developing in China market, we are based in Shanghai and there are 7 offices in Beijing, Guangzhou, Nanjing, Chengdu, Qingdao, Ningbo and Hongkong with more than 400 employees.
• Now China Market is undergoing a strategic transformation to strengthen governance, improve transparency, rebuild customer confidence, and elevate sales performance.

Michael Page