Retail Marketing Manager - MNC lifestyle brand

Shanghai
Permanent
Full-time

10 days ago
Apply easily

The Retail Marketing Manager will be responsible for driving retail marketing strategies and enhancing customer engagement within the Retail sector. This role is based in Shanghai and focuses on delivering impactful campaigns and brand visibility through innovative marketing efforts.

Lead and develop a high-performing retail marketing team
Oversee store openings, renovations, and visual merchandising to ensure brand consistency
Plan and execute retail campaigns, promotions, and events to drive traffic and sales
Design and deliver training programs to enhance frontline team capabilities
Manage social CRM to grow membership and improve customer engagement
Collaborate with sales and cross-functional teams to align on KPIs and market insights
Monitor performance and report results to senior management
Manage budgets and optimize resource allocation

Famous players in subdivided nicheLed cross-functional retail marketing campaigns

Bachelor's degree or above; 8-10 years of experience in retail marketing, with 5+ years in a managerial role
Background in premium/luxury consumer goods or home & lifestyle sectors preferred
Strong leadership, project management, and analytical skills
Proficient in CRM systems, marketing tools, and data analysis
Excellent communication skills in both English and Chinese

This organisation is a well-established player in the Retail industry, known for its commitment to delivering high-quality products to its customers. With a strong presence in Shanghai, the company operates on a global scale and values innovative approaches to marketing and brand management.Join a globally recognized premium brand with a strong presence in the Chinese market. This role offers the opportunity to lead impactful retail marketing initiatives, shape customer experience strategies, and work closely with cross-functional teams in a dynamic and collaborative environment. You'll enjoy:

A leadership role with regional influence and strategic ownership
Competitive compensation and performance-based incentives
Opportunities for career growth within a global organization
A supportive, innovative, and high-performance culture
Exposure to premium retail and lifestyle industry practices

Michael Page