Senior Manager, Consumer and Shopper Connection planning - Flavor Sparkling

Shanghai
Permanent
Full-time

1 month ago

Location(s): ChinaCity/Cities: ShanghaiTravel Required: 00% - 25%Relocation Provided: NoJob Posting End Date: August 31, 2025Shift:Job Description Summary:WHAT YOU’LL DO FOR USFocus, Scope, & Impact:Need to lead E2E strategy of equity building campaigns for Flavor Sparkling, and land to execution. Scope will incl. campus-recruit activities, experiential events, digital activation to make sure activation landing aligned with business strategy and bring in new consumer experiences:Leading the connection of the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets.Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs.Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.This profile requires a healthy balance of innovative thinking and business pragmatismNeed to bring new initiatives to the system, especially on Social & EC knowledge, to accelerate brand and consumer growth.QUALIFICATION & REQUIREMENTS
ExperienceMarketing, media, and leadership experienceExperience with connections, digital marketing, media strategy and communication planning for leader and smaller brandsPreference for individuals with experience in working in consumer and shopper/commercial plansExperience working in cross-functional teamsCommunicating, influence and negotiate across multiple stakeholdersExperience in leading strategic conversations, negotiations and alignment with senior and key stakeholdersWork FocusAbility to lead integrated consumer experience and multiple touch points that are effective and efficientUnderstanding of the evolved media landscape and e-commerceExpertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)Ability to work in Agile cross-functional teamsSkills: Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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