At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at .As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.Job Function: MarketingJob Sub Function: Product ManagementJob Category: ProfessionalAll Job Posting Locations: Shanghai, ChinaJob Description:DUTIES & RESPONSIBILITIES工作职责1. Owner of brand communication from strategy to execution:a) Develop brand communication strategy with objective to grow brand’s equity, consumption, and loyalty to meet business objective in China market.b) Develop, plan & execute integrated marketing activations (traditional media, social media, owned media) based on strong understanding of consumer journey.c) Budget management of brand communication investment.2. Responsible for portfolio’s complete life-cycle management.a) Work on product value proposition, target audience, selling points and packaging design based on brand strategy.b) Owner of legacy product discontinue process and timeline.c) Coordinate across different functions: reginal team, supply chain, sales, channel marketing, QA on NPI and discontinue.3. Owner of portfolio performance and P&L.a) Analyze and obtain insights of portfolio’s performance in all channels (NTS, offtake, wearer, share etc.) and perform portfolio forecast.b) Work with cross-functional team to drive brand business.c) Find ways to optimize brand P&L (channel mix, product mix, revenue growth management, etc.)EXPERIENCE & EDUCATION 经验&教育· Education:Bachelor’s degree aboveMajor in Economics & Business is a plus· Experience:Minimum 5+ years' experience in marketing related areaProven product management experienceREQUIRED KNOWLEDGE, SKILLS, ABILITIES, CERTIFICATIONS/LICENSES AND AFFILIATIONS必备的知识、技能、能力、证书/从业资格证书以及其他相关的要求- Strong analytical thinking- Strong communication skills- Proactiveness and ability to learn quickly- Excitement about working under test and learn environment- Connect with purpose of different stakeholders- Energetic, dynamic and creativeLanguage Requirements:Fluent in Chinese and English both written and oralRequired Skills:Preferred Skills: Brand Marketing, Brand Positioning Strategy, Collaborating, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking
