Director Product Marketing, Future City FTW

Shanghai
Permanent
Full-time

22 hours ago

Director Future City FTW LEADPurpose & Overall Relevance for the Organization:Recognize sport and consumer insights, of Future CitiesLead adidas China Future City FTW creation, including Product Marketing & Design.Heavily influence category direction and drive its implementationExecute strategies to tactical plansSteer a cross-functional product creation team to deliver the category visionLead and develop the category teamKey Responsibilities:

Manage a team and develop their functional and social skills using available resources to create a top performing team
Set and manage strategic category direction; ensure cross-functional alignment
Identify new business opportunities to drive innovation and / or commerciality
Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
Have full understanding of the product creation process to drive it forward
Be a role model for all team members in regards to strategic direction and the product creation process
Show leadership through living the brand values while fostering a performance culture
Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process
Challenge the cross-functional team to ensure creation of industry leading products
Analyse and report category business performance to ensure achievement of category KPIs
Positively represent the category both internally and externally
Work with the CtC (Concept to Consumer), Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
Be a competent partner for category and ranging discussions with markets and retailers
Define projects to optimize category performance and steer to conclusion
Build an understanding of product information systems and the interlinking functions – clarity on respective timelines

Authorities:

Personnel managed – yes Budget managed – no

Key Relationships:

Steer a strong relationship and ensure constant dialogue/feedback with

Your category across all functions, other categories and creation centers (if appl.)
Cross-functional team (Design, Development, CtC, Materials, Costing, Planning)
Markets and relevant key retailers

Knowledge, Skills and Abilities:

Manage a team to create industry leading products
Inspire, coach and lead; set framework for performance and growth
In-depth knowledge of respective product category
Advanced analytical skills, be solution driven and result oriented, strong business orientation
Ability to thrive in a fast paced environment
Strong communication skills
Lateral thinking and challenge status quo
Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions
Step up to conflicts and work towards a diplomatic solution
Execute change management
Cooperate effectively to maintain and develop trustful relationships
Ability to travel
Passion for sports

Requisite Education and Experience / Minimum Qualifications:

College degree, preferably in marketing/business /textile/fashion
Minimum of 8 years Product Marketing experience with FTW
First experience in managing and developing direct reports
Strong leadership skills
Experience in trade or sales is helpful
Fluent in English
PC skills (MS Office programs)

Adidas

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