Director Product Marketing, KIDS APP
- Shanghai
- Permanent
- Full-time
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Director Product Marketing, KIDS APPPurpose :
- Recognize sport and consumer insights
- Heavily influence category direction and drive its implementation
- Execute strategies to tactical plans
- Steer a cross-functional product creation team to deliver the category vision
- Lead and develop creation of apparel team for Kids apparel
- Manage a team and develop their functional and social skills using available resources to create a top performing team.
- Set and manage strategic category direction; ensure cross-functional alignment.
- Identify new business opportunities to drive innovation and / or commerciality.
- Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments.
- Have full understanding of the product creation process to drive it forward.
- Be a role model for all team members in regards to strategic direction and the product creation process.
- Show leadership through living the brand values while fostering a performance culture.
- Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process.
- Challenge the cross-functional team to ensure creation of industry leading products.
- Analyze and report category business performance to ensure achievement of category KPIs.
- Positively represent the Creation team for Kids apparel both internally and externally.
- Work with the GCA BU (Business unit), Brand Marketing and Sports Marketing teams throughout the season to define strategic product direction.
- Build an understanding of product information systems and the interlinking functions - clarity on respective timelines.
- Steer a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´s
- Cross-functional team (Design, Development, GTM, Materials, Costing, Planning)
- Markets and relevant key retailers
- Project management, problem solving, working through ambiguity
- Manage a team to create industry leading products
- Inspire, coach and lead; set framework for performance and growth
- In-depth knowledge of respective product category
- Advanced analytical skills, be solution driven and result oriented, strong business orientation
- Ability to thrive in a fast-paced environment
- Strong communication skills
- Lateral thinking and challenge status quo
- Profound consumer, market and retail knowledge especially in regard to different needs of different countries/ regions
- Step up to conflicts and work towards a diplomatic solution
- Execute change management
- Cooperate effectively to maintain and develop trustful relationships
- Ability to travel
- Passion for sports
- College degree, preferably in marketing/business /textile/fashion
- Minimum of 8 years Product Marketing experience with APP, FTW or ACC background
- Experience and excellent knowledge/solid insights on Kids category
- Experience in trade or sales is helpful
- Fluent in English is a plus
- PC skills (MS Office programs)
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.