Senior Professional, Brand Creative Narrative GC

Nike View all jobs

  • Shanghai
  • Permanent
  • Full-time
  • 22 days ago
Brand Creative is the Art of Storytelling. We are the storytellers, the voice of Nike's heart & soul. It's about telling powerful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact through insightful understanding of the athletes* & consumers. We strive to inspire people with stories rooted in sport, and help them do sport on a daily basis.WHO ARE WE LOOKING FOR？Brand Narrative is a multidisciplinary team of creative experts who work with internal and external creative partners to deliver holistic messaging across all channels. They lead strategic and creative development of Nike’s voice, and drive narrative excellence and collaboration across multiple projects simultaneously to ensure that all work is executed against the strategy. They work fully end-to-end, including strategy, ideation, different forms of creative execution to ensure that the story is crafted and delivered masterfully.He/She is obsessed with consumers, with rich experience, strategic thinking and innovative creative solutions to shape the future of one of the most iconic brands, by fueling the inspiration and innovation that makes athletes dream real.WHAT WILL YOU WORK ON？You will work with internal and external creative partners to deliver holistic messaging across all channels and consumer touchpoints, driving strategic and storytelling excellence and collaboration across multiple projects, ensuring the work is executed against the seasonal strategy.You will work across different mediums, including but not limited to film, photography, and audio to ensure that the narrative is crafted and delivered masterfully in a channel-right manner. Drive the E2E integration and ensure consistent communication across all channels.You are exceptional team player with passion to learn and grow their strategic, creative, and production experience.WHO WILL YOU WORK WITH?You will be the primary partner to the Running creative director and other brand creative partners, designer, narrative, writers and producers. Working closely with key stakeholders to create seamless end to end journey across the Nike Ecosystem.You will collaborate closely with Running Brand Management and the functional teams in Brand Marketing.WHAT YOU BRING
  • Education: Bachelor’s degree in marketing, advertising, or other relevant field.
  • Experience: 7+ years experience of relevant brand creative, brand management, strategy & agency.
  • Ability to sharpen concepts for projects with strategic thinking.
  • Ability to articulate the compelling storytelling to diverse teams, leaders and various audiences internally and externally.
  • Innovative and willing to explore the creative solutions & new ways of working with uncertainty.
  • Stay updated on industry trends and design developments to incorporate fresh ideas into projects.
  • Experience of navigating through a matrix organization, being collaborative with optimistic mentality driven on brand standards.
  • Has the passion and drive for end-to-end creative process with multiple projects.
  • Clear communication in written and oral form, in both Mandarin and English.
  • Able to work with internal and external partners: creative & design agencies, artists, photographers, producers, project managers and freelancers.
  • Stay positive and agile against complexity and changes.

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