senior marcom specialist

Shanghai
Permanent
Full-time

28 days ago

Position OverviewThe Senior MarCom specialist will lead the development and execution of integrated marketing communication strategies to elevate our brand presence, drive market engagement, and support commercial goals in the life science sector. This role requires expertise in translating complex technical offerings into compelling narratives for diverse audiences—including researchers, healthcare professionals, and B2B partners—while ensuring compliance with industry regulations.Core Responsibilities1. Brand Strategy & External Communications

Develop and maintain brand guidelines to ensure consistency across all touchpoints (digital, print, events).
Craft press releases, case studies, and thought leadership content to position the company as an innovator in life science tools and consumables
Monitor competitor activities and market trends to refine messaging and differentiation strategies

2.Event & Exhibition Management

Plan and execute national & regional exhibitions (including booth design, promotional materials, pre/post-event campaigns, and ROI analysis
Coordinate with sales teams to align event goals with lead generation and customer retention targets.

3.Marketing Collateral & Digital Content

Oversee the creation of technical datasheets, brochures, videos, and digital assets (e.g., webinars, e-books) that simplify complex product information for target audiences
Manage content libraries and ensure compliance with regulatory standards for all product claims

4. Campaign Development & Creative Leadership

Design integrated campaigns (digital, email, social media) to launch new products or highlight key solutions, emphasizing real-world applications in genomics, diagnostics, or bioprocessing.
Collaborate with creative teams (internal or agency partners) to produce innovative visuals and multimedia content that resonate with scientific audiences

5. Cross-Functional Collaboration & Analytics

Partner with product management and sales to align MarCom initiatives with business objectives.
Track KPIs (e.g., engagement rates, lead conversion, brand sentiment) using tools like Google Analytics and CRM systems; report on campaign effectiveness and optimize strategies based on data insights

Qualifications & SkillsEducation & Experience

Bachelor’s degree in Marketing, Communications, Life Sciences, or related field; advanced degree preferred.
5+ years in MarCom roles, with at least 2 years in life sciences, medtech, or regulated industries.
Proven track record in managing trade shows, digital campaigns, and creative projects.

Technical & Soft Skills

Communication: Exceptional English writing/editing skills; ability to distill technical jargon into accessible content. Fluency in Chinese or other languages is a plus.
Leadership: Experience supervising teams or cross-functional projects; adept at vendor/agency management.
Innovation: "Out-of-the-box" mindset to leverage emerging trends (e.g., AI tools for content personalization)

PPT Design & Presentation： Proven ability to design high-impact PPT decks， structured storytelling， Proficient in event host & public speaking is preferredJoin our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.For more information, visit .At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Danaher

Apply Now