Digital Marketing Specialist

Shanghai
Permanent
Full-time

2 months ago

Step into a dynamic role where you’ll shape PPG’s digital presence across the Asia-Pacific region for our Protective & Marine Coatings (PMC) business-a segment that supports critical industries like infrastructure, Oil and Gas, Power and marine. This is your opportunity to create impact, learn from global experts, and grow your career in a business that sustainably protects assets and beautifies the world.Key Responsibilities

Lead China Social Media Operations

Manage WeChat Official Account and Video Account: plan content, write and edit posts, design layouts, schedule publishing, and create short videos showcasing PPG’s solutions for protective and marine markets. * Drive Digital CommunicationsProduce APAC newsletters and email campaigns featuring product updates, customer success stories, and major project highlights. * Create Digital AssetsDesign simple visuals, banners, landing pages, and event graphics. Coordinate with designers or agencies to deliver high-quality creative aligned with PMC branding. * Support Marketing EventsPromote industry tradeshows and marine seminars online, then be on-site to ensure flawless execution—manage booth setup, coordinate vendors, assist with registration, and capture event photos/videos. * Support Distributor Marketing & EnablementSupport distributor marketing initiatives across China and APAC markets through localized content, digital communications, and distributor event support, in coordination with sales and channel teams. * Collaborate Across BordersWork closely with APAC and global marketing teams to execute campaigns and contribute to branding initiatives that reinforce PPG’s leadership in protective and marine coatings.Qualifications

3–5 years in digital marketing, social media operations, or event support (WeChat experience strongly preferred)
Strong Chinese writing skills and English communication ability
Familiarity with email marketing tools and analytics
Basic design or video editing skills preferred
Passion for marketing and willingness to support both digital and offline events

Basic design or video editing skills preferred
25-35% Travel required

If you are someone who wants to lead change and enjoys working with a team, apply today!About us:Here at PPG we make it happen, and we seek candidates of the highest integrity who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.PPG: WE PROTECT AND BEAUTIFY THE WORLD™Through leadership innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @ PPG on Twitter.The PPG WayEvery single day at PPG:We partner with customers to create mutual value.We are "One PPG" to the world.We trust our people every day, in every way.We make it happen.We run it like we own it.We do better today than yesterday – everyday.At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to .PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruiting@ppg.com.PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.Benefits will be discussed with you by your recruiter during the hiring process.PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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