SMM Marketing -LC-上海

Jing'an, Shanghai
Permanent
Full-time

16 days ago

Portfolio Strategy Planning

Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort
Develop a clinical support program (Phase IV, CEP) to support campaign objectives
Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives
Develop product launch plans (with BMs) and submit to Marketing Director
Work with BMs and sales management to provide quality product sales forecasting
Develop training strategy (with BMs) to align with LCM
Builds and maintains global AZ network and relationships through attendance of regional/global workshops.

Lead Brand Team * To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.

Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment
Ensure effective cross functional collaboration and alignment to brand objectives

Implementation、Budgeting、Promotion * Review, amend, consolidate and submit brand budgets to Marketing Director for Product Portfolio

Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure
Work with BMs to develop individual marketing plans for each product in portfolio
Review BM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio
Ensure high quality promotional material produced by BMs
Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director
Ensure high quality delivery of product training programs
Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend
Work with BMs to maximize advantages and benefits when working with outside agencies
Develop and maintain relationship with KOLs
Win in right way

People Management * Recruit talents to build the effective team

Responsible for performance management for BMs
Build talent pool within team;
Understand competency model of subordinates and accomplish annual MKT talent assessment;
Provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness

Reporting * Submit Monthly business review data

Provide Market Research findings and recommendations

Date Posted 19-Aug-2025Closing Date 29-Sept-2025AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca

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