Director of Sales and Marketing
Shangri-La Hotels & Resorts View all jobs
- Chengdu, Sichuan
- Permanent
- Full-time
- Oversees the day to day sales efforts and is responsible for the overall positioning of the hotel, brand communication and the development of customers for the entire hotel operation including, but not limited to: Rooms, Events, F&B outlets and Spa.
- Be responsible for all hotel Marketing functions, the relationship and coordination between the hotel Marketing Division and Shangri-La Hotels & Resorts Corporate Marketing team, and to maximize total hotel revenue market share and optimize profit returns.
- Develops, implements and keeps current the Marketing Plan, Director of Sales Marketing Manual, Events Management Process Manual and Distribution & Reservations Manual.
- Guides and plans hotel revenue budget particularly in Rooms and Catering revenue and ensures accurate business and financial forecast to direct future Sales and Marketing strategies and activities.
- Maintains awareness of current and future competitors' product, pricing (on-line and off-line) and marketing programs so as to be in a position to proactively respond to market conditions.
- Be responsible for effective implementation and compliance of all corporate standard
- Has a passion for Sales and Marketing Faction
- Excellent presenter and communicator
- Is self-driven, goal-oriented, able to challenge the status quo
- Upholds professional values, ethics and integrity at all times
- Thinks outside of the box whilst leading change in the hotel
- Preferably has a Bachelor's degree or relevant experience in a similar role
- Understands the global market and local environment
- Communicates and writes with fluency in English (as well as the local language)
- Has strong interpersonal skills and people management