Sr Mgr Retail Expansion, West & North

• Develop and manage a high‑quality, brand‑building distribution network capable of delivering sales revenue aligned with company financial projections and strategic distribution plans.
• Strengthen the relationship with key LLD (Outdoor related industry) enable us to win the competition in the marketplace
• Improve cooperation efficiency with key LLD partners, transitioning from individual project mode to a national, holistic partnership approach.

• Provide input and participate in designing adidas Group mid‑term strategies related to regional retail expansion for both FRS and Own Retail in the North & West regions.
• Work with the Retail Expansion Director to develop a comprehensive North & West Retail Expansion Plan that aligns with distribution, marketing, and geographic strategies.
• Proactively identify new POS opportunities (e.g., Outdoor and others) by building a strong real estate network in the region and negotiating with relevant stakeholders.
• Continuously improve the location quality and space efficiency of existing department store and mall shops by strengthening relationships with channel management teams.
• Regularly update the North & West retail expansion plan based on market changes and business needs.

• Ensure the yearly and quarterly retail expansion plans are executed effectively
• Manage department stores and shopping malls systematically and strategically.
• Reports to upper management on market intelligence
• Communicates regional POS development to Head of Retail Expansion on regular basis,
• Manages the retail expansion team to implement the business plan with high quality for the specific geography

• Regional POS opening/upgrade target
• Own Retail BPM accuracy
• Own Retail Trade Term Target

• Ensure all POS opening, upgrading, and planning activities follow established company processes.
• Updates the POS information on regular base to Retail Planning team who is managing POS database

• Support the Retail Expansion Director in developing strategic relationships and business plans with key landlords.
• Secure prime locations for adidas iconic stores to support marketplace transformation initiatives（especially for adidas Outdoor Store）.
• Support negotiations to obtain favorable business terms for new, renewal, remodel, and rental‑reduction projects, maximizing store ROI

• Leverage strong LLD relationships to support key company strategies, including Key City and TZA initiatives

• Perform other job‑related duties as assigned by leadership.

• Excellent planning, negotiation, influencing and communication skill
• Strong relationship with the key LLD
• Good at teamwork
• High degree of integrity and loyalty
• Real estate experience is a plus

• Bachelor's Degree

• Above 10 years’ experience in retail expansion and related environment for multi-national consumer brand or retail company

• Outlook – basic
• Word – advanced
• Excel – advanced
• PowerPoint – advanced
• Business Objects – basic

• Fluent in English (written and spoken).

• Chengdu or Beijing

Adidas