Business Affairs Manager - E-Commerce

Apple

  • Shanghai
  • Permanent
  • Full-time
  • 1 month ago
Marketing Communications (Marcom) is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Greater China (GC) team, part of Apple's global Marketing Communications team, is responsible for all consumer-facing communications, including advertising, apple.com, direct marketing, Apple retail, channel, digital commerce, packaging, video, corporate identity, and partner communications. Our Business Affairs team is in search of a person to support development of Retail marketing materials on eCommerce platforms from content clearance perspective. This would include the planning, reviewing, curation and clearance of 3rd party rights in Apple and partner marketing materials in various stages of creative development of deliverables in digital Retail spaces with a keen eye for detail and accuracy. This role will internally partner closely with PR, Creatives, Brand, Legal, Retail and other business partners to formulate and complete content plans and work with external content partners for clearance efforts. For a healthy spectrum of asset and product knowledge, the role would also work on content used in other platforms under integrated campaigns, though the major focus would be on eCommerce marketing materials.DescriptionThe person will have a high degree of ownership, integrity, and accountability and will be collaborating with Creative, Brand, PR, Retail, Channel Digital and Legal teams to formulate content plans and clearances strategies for eCommerce deliverables. Your deep expertise in fostering and maintaining relationships across various partners will be essential for your success. Overall, you are a great teammate who knows how to react quickly to new information, opinions, and direction and strategically pivot when necessary. Last-minute changes to projects will leave you unfazed, and your experience will have primed you to navigate such changes with confidence and expertise. - Vetting US or locally produced Marketing deliverables/ content to ensure appropriateness for use in the relevant eCommerce platforms in the Greater China Region. - Coordinating and planning appropriate Greater China specific content to replace Worldwide Marcom content that is not available or suitable for the region's use. - Making content suggestions in response to content briefs specifically requiring localised content and working with relevant internal stakeholders including Developers Relations and Product Marketing to finalize the content choices. - Securing rights clearances with a diverse set of content partners based in Greater China, as well as some partners outside of the region. - Devising and developing content strategy and clearance standards. - Maintaining excellent relationships with partners and communicating with internal teams to understand what the deliverables are, and how the content will be used in each piece, in order to negotiate appropriate usage rights.Minimum Qualifications
  • 5+ years of relevant experience in the advertising, entertainment, or other media content-focused industry.
  • Hands-on experience in consumer-facing content (advertising, social media, UGC, consumer digital experiences, entertainment and editorial) and associated risks is a requirement.
  • Strong working knowledge of IP rights including copyright, trademark, marketing use of likeness and licensing in such areas and/or advertising law
  • Fluent in both oral and written English, Simplified Chinese and able to effectively communicate with teams at Marcom U.S.
Preferred Qualifications
  • Bachelor or equivalent degree
  • Expertise in identifying potential legal and cultural issues in China.
  • Knowledge on apps, podcast and music licensing is a bonus
  • Self-motivated with high emotional intelligence, flexibility, and the ability to work collaboratively, independently and reliably on multiple projects.
  • Thrive in a fast-paced environment.
  • Demonstrated skills in core areas: reviewing/licensing agreements, strong negotiation skills, partner management, creative problem-solving.

Apple