Marketing Manager
Thermo Fisher Scientific
- Shanghai
- Permanent
- Full-time
- Leverage MI to enhance the landscape of vertical market including funding/investment trend, customer dynamics, projects and policies.
- Design and roll out vertical GTM plan with good customer insights observation and business chance analysis, to reinforce strong leading image in target groups.
- Develop integrated bioscience workflows or applications to build valued solution selling models across BUs.
- Leverage internal/external resources to reach segmented targets by creative vertical- campaigns or events.
- Improve customer engagement program (online/offline) to get warm audience to create new sales opportunities.
- Create and develop related KOLs (institutions/associations/biotech/biopharma), improve integrated-workflow solution endorsement amid of researchers or relevant industry audience.
- Strongly apply internal resource, especially in vertical marketing promotion or global campaigns, to amplify influence of bioscience solutions or products group.
- Qualifications
- Life science education background(preferred)
- >8 years with solid work experience in life science product management or marketing work (Integrated marketing experience is preferred)
- Strong interpersonal skills and critical thinking (project experience or strong in cross-function communication)
- Understand academia and industry market and customer insights
- Good teammate, strong passion in marketing work, willing to challenge and create.