Director- Global Marketing(China Region & Face + Innovation)

L'Oréal

  • China
  • RMB¥128,000-180,000 per year
  • Permanent
  • Full-time
  • 23 days ago
Title: Director, Global Marketing - China Region & Face+ InnovationBrand: Urban DecayLocation: El Segundo, CASummary:This strategic role is responsible for leading marketing efforts across two distinct yet interconnected pillars for Urban Decay: * Driving the growth and market share of the Face+ Innovation category globally, with a primary emphasis on deep understanding and strong performance within the US market.
  • Overseeing the development and execution of China-exclusive projects, deeply rooted in local consumer insights and strategic partnerships within the Chinese market.
The Director will align global brand vision with specific market needs, driving category growth, market share, and consumer engagement by developing and implementing comprehensive 360-degree marketing plans for both spheres of responsibility. This position requires a strategic leader with a profound understanding of both the global (especially US) and Chinese beauty markets, strong business acumen, and proven experience in building and managing high-performing marketing teams.Key Accountabilities & Responsibilities:
  • Strategic Marketing Leadership & Dual Focus:
  • Develop and implement comprehensive marketing strategies for Urban Decay's global Face+ Innovation category, ensuring alignment with global brand guidelines and L'Oréal's overarching business goals. This includes leveraging a deep understanding of the US beauty market to drive global relevance and success.
  • Concurrently, lead the strategic development and execution of China-exclusive projects, ensuring they are authentically tailored to the Chinese consumer and cultural nuances, contributing to L'Oréal Luxe's growth in China.
  • Continuously analyze global and Chinese markets, competitive activities, and performance to identify emerging trends and adjust strategies to capitalize on promising business opportunities within both the Face+ Innovation space and China-specific initiatives.
  • Act as a key advisor to senior management, influencing critical decisions and shaping the overall direction of Urban Decay's marketing efforts across these dual responsibilities.
  • Integrated Campaign Development & Execution (Global & China):
  • Oversee the planning, development, and execution of all marketing programs for the Global Face+ Innovation category, including 360-degree launch plans, creative development, and activation strategies designed for a broad global audience, with strong consideration for the US market launch and subsequent global rollout.
  • Simultaneously, direct the planning, development, and execution of all marketing programs for China-exclusive products and initiatives, including localized 360-degree launch plans, content creation, and activation tailored specifically for the Chinese consumer across online and offline channels.
  • Manage the development of the marketing "panier" (product portfolio), contributing to category growth within both the global Face+ space and the China market.
  • Brand and Product Management (Global & China):
  • Work closely with Global Product Development teams to drive product vision, benefits, and messaging for the Face+ Innovation category based on global (particularly US market) insights, ensuring strong commercial viability and global appeal.
  • Concurrently, collaborate with Global and China-based Product Development teams to champion and localize products within the China-exclusive project portfolio, ensuring they meet specific local demands and preferences.
  • Ensure effective translation of global direction into impactful local business activities and initiatives, while also advocating for and leading distinct China-centric product developments.
  • Stakeholder Collaboration & Relationships:
  • Lead the liaison between all cross-functional teams (e.g., sales, digital, retail, PR) within global headquarters (especially for Face+ Innovation) and within China (for exclusive projects).
  • Build and maintain strong relationships with key internal and external stakeholders in both global markets (particularly US) and China.
  • Provide strategic input and market analysis to influence global decisions and planning for the Face+ Innovation category, while also representing China's specific needs and opportunities at regional and global levels.
Required Skills & Qualifications:
  • Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
  • Extensive marketing experience (minimum 10 years), with significant experience in a leadership role within the beauty, luxury goods, or Fast-Moving Consumer Goods (FMCG) industry.
  • Demonstrated deep understanding of the US beauty market, consumer trends, and competitive landscape, specifically within facial skincare/makeup innovation.
  • Equally strong, deep understanding of the Chinese consumer, cultural nuances, and digital landscape, including e-commerce and social media platforms.
  • Proven ability to set compelling commercial direction and build strong plans in collaboration with sales leadership across both global (US-centric) and China-specific market contexts.
  • Strong analytical and problem-solving skills, with proficiency in using data to drive insights and decisions for diverse market challenges.
  • Excellent written and verbal communication skills, with the ability to influence and build consensus across different levels of the organization and with external partners in both English and Mandarin.
  • Fluency in English is essential and Mandarin Chinese is preferred.
  • Demonstrated ability to lead, motivate, and develop high-performing marketing teams, adept at managing complex, multi-market initiatives.
  • Proficient in Microsoft Excel, Word, and PowerPoint.
Salary Range: 128k-180k base + bonus

L'Oréal