Associate Marketing Director - Beverage Innovation

Shanghai
Permanent
Full-time

1 month ago
Apply easily

To lead brand innovation pipeline and portfolio management. The ideal candidate will be responsible for driving long-term brand growth, managing innovation projects, and developing integrated marketing strategies to strengthen our market position. This role requires a strategic thinker with strong marketing capabilities, excellent project management skills, and the ability to thrive in a fast-paced, cross-functional environment.Brand Innovation & Portfolio Management

Translate company strategy into actionable long-term brand strategies.
Lead portfolio evolution from insight generation to product development, ensuring competitive advantage.
Leverage data and consumer insights to drive innovation and renovation.
Stay connected with macro and category trends to inform business decisions.

Innovation Project Implementation

Lead end-to-end innovation project development, ensuring alignment with portfolio strategies.
Collaborate with cross-functional teams to enable successful NPD (New Product Development).
Adapt strategies based on consumer, competitive, or market changes.

Business Planning & Integrated Marketing Communication

Develop disruptive, growth-oriented business and communication models for innovation.
Create solid launch plans, including pricing, channel, and merchandising strategies.
Lead agencies to craft key assets and IMC (Integrated Marketing Communication) plans tailored to market needs.
Ensure alignment of consumer communication activities with overall brand strategy.

Team & Capability Development

Enhance team capabilities in portfolio management and innovation.
Foster a collaborative mindset with strong business acumen.

Well-established global company with a strong reputation in FMCGGrowth and development opportunities

Bachelor's degree or above.
10+ years of brand marketing experience in the consumer goods industry.
Proven track record in F&B innovation, preferably with cross-category experience.
Independent project management and strategic thinking.
Strong marketing expertise, including digital and innovation.
Ability to manage complexity and ambiguity effectively.
Excellent communication and team management skills.
Fluent in English (written and spoken).
High moral integrity, willingness to travel.

Listed well known beverage corporation.

Opportunity to lead high-impact innovation projects in a dynamic industry.
Collaborative and growth-driven work environment.
Competitive compensation and benefits package.

Michael Page