Senior PR & Communications Manager-- Gaming

• Lead all PR and communications efforts for one title in China, spanning both game and esports coverage across product life cycles and tentpole moments.
• Independently manage the end-to-end execution of communications deliverables - including press releases, player-facing content, executive messaging, campaign launches, media outreach, and crisis response.
• Develop and implement long-term communications strategies tailored for Chinese players, aligned with --'s global narrative and regional objectives.
• As a member within the Games China Public Affairs team. collaborate closely with the local publishing team and external partners to craft the impactful experiences for Chinese players with a one-team mindset to drive aligned outcomes.
• Work with internal stakeholders and external vendors to ensure all communications output meets --'s quality standards and brand expectations.
• Build and maintain strong relationships with media, influencers, and content creators to help shape public narratives and extend reach across owned, earned, and social channels.
• Create or co-develop locally relevant campaigns and content that reflect a deep understanding of Chinese digital culture, community sentiment, and fandom dynamics.
• Monitor media coverage and player sentiment; analyze data to refine messaging and optimize campaign performance.
• Represent Games China's communications team at global esports events and media moments, including occasional international travel.

• 5+ years of experience in public relations, communications, or brand marketing, preferably in gaming, tech, entertainment, or sports/esports industries.
• Proven ability to independently lead and execute cross-functional projects from strategy to delivery, with strong ownership and attention to detail.
• Native fluency in Chinese and professional proficiency in English - exceptional verbal and written communication skills in both languages are required.
• Familiarity with at least one of --'s games - you don't need to be a hardcore gamer, but you've followed game updates and esports competitions closely enough to understand patch notes, competitive formats, and community dynamics. You have player empathy and are open to making games a meaningful part of your daily life.
• Strong track record of working with media and influencers in China, with in-depth knowledge of local platform ecosystems (Weibo, Bilibili, Xiaohongshu, Douyin, etc.) and familiarity with Western media dynamics as a plus.
• A self-motivated learner with a high sense of ownership - you're curious, seek feedback proactively, and always look for ways to improve your craft.
• Comfortable being the first responder in high-stakes situations - you remain calm under pressure, exercise good judgment, and can swiftly align internal teams to respond with clarity and care.
• Adaptable and level-headed in fast-paced environments; capable of making reasonable decisions with limited information.

Michael Page