Consumer Insights Lead, Pepsi;消费者洞察负责人，百事品牌

• Lead & Support Pepsi Brand performance review by integrating offtake(Nielsen)/penetration(kwp)/brand tracking (Kantar) to drive business decision.
• Drive & facilitate Pepsi communication development & performance reviewing to build iconic brand with providing the right consumer insights
• Drive E2E business view with connecting consumer insights to channel insights to drive real Pepsi Brand growth
• Learn & Landing global Pepsi new initiatives or frameworks in China by closely collaborating with both China & global team.
• Translate specific category strategies into Insights plans & actions for Pespi brand

• Prioritize analyses through hypothesis-building and identifies key issues
• Go beyond the obvious to identify analytical driven insights and deliver clear action plans for the business
• Strong collaborator and relationship builder, with ability to influence across the organization as well as external partners
• Excellent verbal and written communication skills, especially PowerPoint
• Understanding of PepsiCo business in region

PepsiCo