Manager Consumer Insights

Shanghai
Permanent
Full-time

7 hours ago

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Manager Consumer InsightsKEY RESPONSIBILITIES:Act as the 'Voice of the consumer' within the organization. Translate consumers, competitors and market insights and identify strategic possibilities for business growth through product creation, brand building activities, including market development, go-to-market, consumer engagement, in-market activities optimization, etc. for the business teams to capitalize on.

Manage, consolidate multiple consumer data & research projects across organization into one single source of truth; collection of relevant data, analysing data, producing research reports, presenting finding and conclusions to stakeholders, ensuring established processes are followed, and maintaining required documentation to deliver results that meet the highest quality standards
Define and own the GCA consumer segmentations in the context of Global adidas consumer segmentations. Identify and deep understanding of target occasions that will deliver our long-term growth opportunities for brand and business.
Own and develop meaningful tools/methodologies for collecting macro/micro consumer, design, & cultural trends and research guidelines/frameworks to service the horizontal/vertical needs of the organization. Lead the development of data sources and central data repository of market share intelligence (i.e. NPD/IPSOS Market Share Tracking)

Drive or work and supervise external consulting & research agencies in specific topical projects. Analyse and distil relevant insights from quantitative data

KEY DELIVERABLES:Including but not limited to,

E2E Campaign Insight: enable brand & product campaign launch from planning (identify TA, equity/ purchase driver), validation (concept/ idea/ creative optimization), in market assessment (brand/ product heat uplift)
Category Opportunity Assessment: Identify size & prioritize growth opportunities for our categories and brand. Explore priorities through core price segments, product types and winning USP.
Product Trends & Creation Features: land iconic innovative FTW & APP, by capturing emerging category trends and providing timely product feedbacks with consumer first mentality
Consumer Strategy: Formulate consumer strategy (e.g. Kids/ Gen Z/ Women) via deep consumer understanding from macro insight (tension, brand role) to category opportunities (e.g., sports involvement, product needs, buying behavior)

COMPETENCIES:

Strong market and industry awareness & acumen
Entrepreneurial & Creative mindset leads business always pushing and innovating
Advanced Analytic skills - both quantitative (e.g., data analysis) and qualitative (e.g., market trends, competitor analysis)
Strong communication skills - written and spoken English
Expert MS PowerPoint user - advanced PowerPoint & ThinkCell user with high level story telling abilities
Mature and credible interpersonal skills- able to quickly build trust and act as an influencer across the organization
Willingness to learn - a drive to learn about all aspects of the business and develop general management competency

REQUISITE/MINIMUM QUALIFICATIONS:

Four-year college or university degree with focus on Business Administration or related areas, or equivalent combination of education and experience
Proficient spoken and written command of English
At least 5+years' experience in relevant area
Understanding of different culture
Participated in projects with people from other functions/markets
(Nice to have) Has good experience in writing industry report/ market intelligence report.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.- Culture Starts With People, It Starts With You -By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.Job Title: Manager Consumer InsightsBrand:Location: ShanghaiTEAM: DataState: SHCountry/Region: CNContract Type: Full timeNumber: 534150Date: Sep 4, 2025Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.

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