China Marketing Manager - MNC - Heavy Machinery

Michael Page

  • Beijing
  • Permanent
  • Full-time
  • 29 days ago
  • Apply easily
We're seeking a Marketing Manager to lead high-impact campaigns across China and Southeast Asia. This role is ideal for a seasoned B2B marketer who thrives in dynamic environments and is ready to elevate Chinese brands on the global stage.You'll be responsible for:
  • Driving domestic engagement through culturally tailored campaigns that resonate with local sellers and buyers.
  • Promoting Chinese equipment internationally, especially to Southeast Asian markets, in collaboration with global teams.
  • Delivering market insights to inform strategy and optimize performance.
  • Supporting regional marketing efforts, including Japan, through coordination and content localization.
What You'll Do
  • Lead integrated marketing campaigns across digital and offline channels.
  • Customize messaging to meet local norms and regulatory standards.
  • Analyze market trends, media performance, and competitor activity.
  • Collaborate with sales, operations, and product teams to ensure alignment.
  • Build brand trust through events, partnerships, and thought leadership.
  • Manage budgets and optimize ROI across platforms.
  • Grow the customer base by 20-25% in the first 6 months.
Global MNCEnjoy a role that blends strategy, creativity, and international impact.
  • 7+ years of B2B marketing experience, ideally in construction equipment, industrial machinery, or transportation.
  • Proven success in China-focused campaigns and cross-border marketing.
  • Fluent in Mandarin and English (written and verbal).
  • Strong grasp of local digital platforms (WeChat, etc.) and media ecosystems.
  • Skilled in SEO/SEM, CRM systems, and analytics tools.
  • Excellent communicator and strategic thinker.
  • Self-driven, collaborative, and results-oriented.
A well-established international organisation within the industrial and manufacturing industry, this company is known for its innovative approach to business and its focus on delivering value to its clients. Operating across multiple markets, it is committed to growth and excellence in its sector.
  • A competitive salary range of 640000 CNY to 760000 CNY annually.
  • Help Chinese brands expand globally through innovative marketing.
  • Work in a fast-growing team with strong leadership and clear goals.
  • Enjoy a role that blends strategy, creativity, and international impact.

Michael Page