Assistant Manager Brand Communications, adidas Sportswear

Adidas

  • Shanghai
  • Permanent
  • Full-time
  • 2 months ago
We are seeking a young & dynamic Assistant Brand Communication Manager with Branding focus to join our marketing team. Direct reporting to the Director of Brand communication Sportswear & NEO, the ideal candidate will be responsible for supporting development of digital marketing strategy and conversion strategy to accelerate campaign & products demand & sell out across omni-channel.The candidate will have high exposure of working with BU, digital team, CRM, E-commerce team to drive campaign conversion and product conversion.This role’s performance will be monitored as sell through indicator and campaign performance indicator.Key Responsibilities:
  • Independently develop and execute digital marketing strategies to increase product awareness, drive online traffic, and generate conversion.
  • Develop demand generation strategies to drive franchise & ever green product demand.
  • Develop conversion strategies to drive franchise & ever green product sell out.
  • Manage all digital marketing channels, including display media, social media, search engine and other consumer touch points.
  • Analyze data and insights from digital marketing campaigns to identify trends, evaluate performance, and make data-driven recommendations for improvement.
  • Optimize digital marketing campaigns to maximize ROI, improve conversion rates, and drive revenue growth.
  • Collaborate with cross-functional teams, including marketing, sales, and creative, to align digital marketing efforts with overall business goals and initiatives.
  • Stay updated on industry trends, emerging tools, and best practices in digital marketing, and provide recommendations for incorporating them into our strategies.
  • Conduct market research to understand the competitive landscape and customer segments, and develop targeted marketing campaigns based on insights.
  • Monitor and report on the effectiveness of digital marketing efforts using various analytics tools and platforms, and present findings to stakeholders.
  • Support Social functional lead of social related workstream.
  • Support Social functional lead operating brand's social media calendar to grow social equity over time.
Requirements:
  • Prerequisite experience in the field of Digital Marketing, EC marketing, Communications.
  • 4+ years of experience in relevant function proven successful track record serving lifestyle/FMCG brand. Prefer brand in-house experience.
  • Hands-on experience with brand communications in either an agency or in-house
  • Proven ability to deliver high-quality marketing campaigns with strong sells result
  • Highly sensitive with data to spot new opportunity when working with data pool.
  • Strong written and verbal communication skills in English & Chinese, be presentable under pressure in front leadership team.
  • Ability to work independently, collaboratively and under tight deadlines.
  • Ability to work with cross functional team to jointly drive results.

Adidas