Assistant Manager Brand Communications, adidas Sportswear
Adidas
- Shanghai
- Permanent
- Full-time
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Assistant Manager Brand Communications, adidas SportswearWe are seeking a young & dynamic Assistant Brand Communication Manager with Branding focus to join our marketing team. Direct reporting to the Director of Brand communication Sportswear & NEO, the ideal candidate will be responsible for supporting development of digital marketing strategy and conversion strategy to accelerate campaign & products demand & sell out across omni-channel.The candidate will have high exposure of working with BU, digital team, CRM, E-commerce team to drive campaign conversion and product conversion.This role's performance will be monitored as sell through indicator and campaign performance indicator.Key Responsibilities:
- Independently develop and execute digital marketing strategies to increase product awareness, drive online traffic, and generate conversion.
- Develop demand generation strategies to drive franchise & ever green product demand.
- Develop conversion strategies to drive franchise & ever green product sell out.
- Manage all digital marketing channels, including display media, social media, search engine and other consumer touch points.
- Analyze data and insights from digital marketing campaigns to identify trends, evaluate performance, and make data-driven recommendations for improvement.
- Optimize digital marketing campaigns to maximize ROI, improve conversion rates, and drive revenue growth.
- Collaborate with cross-functional teams, including marketing, sales, and creative, to align digital marketing efforts with overall business goals and initiatives.
- Stay updated on industry trends, emerging tools, and best practices in digital marketing, and provide recommendations for incorporating them into our strategies.
- Conduct market research to understand the competitive landscape and customer segments, and develop targeted marketing campaigns based on insights.
- Monitor and report on the effectiveness of digital marketing efforts using various analytics tools and platforms, and present findings to stakeholders.
- Support Social functional lead of social related workstream.
- Support Social functional lead operating brand's social media calendar to grow social equity over time.
- Prerequisite experience in the field of Digital Marketing, EC marketing, Communications.
- 4+ years of experience in relevant function proven successful track record serving lifestyle/FMCG brand. Prefer brand in-house experience.
- Hands-on experience with brand communications in either an agency or in-house
- Proven ability to deliver high-quality marketing campaigns with strong sells result
- Highly sensitive with data to spot new opportunity when working with data pool.
- Strong written and verbal communication skills in English & Chinese, be presentable under pressure in front leadership team.
- Ability to work independently, collaboratively and under tight deadlines.
- Ability to work with cross functional team to jointly drive results.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.