Head of Marketing - Greater China Region

Beijing
Permanent
Full-time

1 month ago

As the head od marketing - Greater China Region, you will use your planning, organization and execution skills to help the company profitably grow in the Greater China Region. We are looking for a trustworthy, self-driven, motivated and accountable individual to support the marketing efforts of the team based in the Greater China Region while collaborating and integrating within the global strategy. When working within a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers. You will take ownership of campaigns, with direct supervision from the Regional Marketing Manager for Greater China (based in Mainland China, Hongkong, Taiwan), and work alongside the regional Business Development Team in GC, Experiential and the Digital, Creative and Product Marketing teams in a group effort to execute Xsolla the overall global marketing strategy. This role is based in Beijing, China. \nRESPONSIBILITIES

Identify the Greater China market needs to strengthen and increase Xsolla's brand awareness while synergizing with local customs and methods
Deliver a localized website and local (digital) marketing plan specifically for Greater China market
Develop key areas of focus and KPI for marketing in the Greater China market
Work within the global marketing organization to deliver, execute, and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in Greater China.
Create, manage, execute, measure, and report on marketing projects and initiatives across the responsible Commerce and Funding products, solutions, and services.
Work with the events team to plan, secure, contract, execute, and deliver small, medium, digital, and offline trade shows taking place within your region.
Manage the day-to-day interaction of external partners on behalf of the company within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
Organize and plan public speaking opportunities for Xsolla experts and/or participate as a speaker themselves at regional video game industry events.
Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings, and helping integrate products and solutions efficiently.
Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
Work with the digital marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, influencer, webinar, virtual content, video content, blogs, ebooks, and other marketing campaign collateral and materials.
Establish and lead localized teams covering Social Media, PR, Events, Dedicated Websites, ABM, and tailored Outreach Campaigns.
Leverage expertise in digital payments,the gaming industry, and developer ecosystems to design culturally resonant growth strategies.
Align with 7 other CMOs to share global resources while maintaining regional autonomy.

REQUIREMENTS

Strong data analysis and measurement skills
Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
Experience working with or for digital media agencies, trade show producers, and public relations agencies
10+ years in tech/gaming marketing, 3+ years as regional lead in MNCs.
Fluent bilingual (English for corporate communication, Mandarin for local execution).

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