Head of Marketing

Beijing
RMB¥840,000-1,080,000 per year
Permanent
Full-time

9 days ago

职位概述关于公司。
Our client is a global video game commerce company. It provides a comprehensive suite of tools and services designed to help game developers and publishers monetize, market, and launch their games worldwide.关于团队。
As the head of marketing-GCR，you will use you planning, organization and execution skills to help the company profitable grow in the Greater China Region....关于职位

Lead and Mentor the Marketing Team: Manage, mentor, and grow a team of marketing professionals across multiple disciplines, including brand, content, product marketing, demand generation, and communications.
Develop Global Marketing Strategy: Create and implement a holistic marketing strategy that aligns with company goals, focusing on brand positioning, market penetration, and lead generation in both B2B and B2C segments of the gaming industry.

Oversee Demand Generation: Manage all lead generation activities, including digital marketing, paid media, SEO, and email campaigns, to drive qualified leads for the sales team.Collaborate Cross-Functionally: Work closely with the Sales, Product, and Business Development teams to ensure marketing initiatives are aligned with business objectives and product launches.Manage Budgets and Performance: Oversee the marketing budget and track key performance indicators (KPIs) to measure the effectiveness of all marketing campaigns and initiatives. Use data and insights to optimize performance and report on ROI.技能和经验要求8+ years of experience in marketing, with at least 3-5 years in a leadership role.Proven experience in the game or tech industry is highly preferred.Deep understanding of B2B and B2C marketing principles and strategies.Strong leadership skills with a track record of building, motivating, and managing high-performing teams.Excellent communication and presentation skills.Fluent in English. 显示更多

Randstad

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