GTM Manager, New Business Strategy; GTM经理，新业务策略
- Shanghai
- Permanent
- Full-time
- This role leads PepsiCo Foods H2/H3 new channels/occasions growth by overall strategy/model design and implementation. Key objective is to identify opty. and develop GTM model and playbook for new channels/occasions. Reponsibilities incl.
- 1) Identify new business opportunities in new channels and occaions; define clear size of prize and PEP right to win with solid market analysis
- 2) define and upgrade new GTM model, from today’s RCD model to a multi-dimensional RCD/Service partner/Direct trade to build fit-for-purpose GTM
- 3) Develop playbook business case to launch and scale such business opportunities, deliver GTM, portfolio and activation solutions to realize business growth
- 4) drive implementation at MU level while leveraging BU resources
- Continuously assess market trends and identify new business opportunities
- Focus on new channels trends and consumer dynamics; Proactively identify new growth opportunities by creative thinking to seed for future breakthourgh ideation
- Conduct external market research, consumer and customer needs analysis, category trends deep-dive and competitor benchmark to provide fact-based insights and develop well-rounded view
- Coordinate with internal stakeholders incl. category, sales, GTM, supply chain and R&D to intergrate cross-functional inputs
- Develop GTM model and playbook for new occasions/channels for scaled expansions in MU
- Identify potential outlets and trade partner opty.
- Work with MU and BU BD teams to assess different value chain design and develop relevant business case
- Define GTM model by RCD, service partner and PEP direct trade models
- Define playbook for each AFH channel
- Compose compelling portfolio solution based on right consumer profile and needs
- Lead SLAM teams on project base for new product solutions
- Creatively come up with new channels activation solutions incl. to-trade and in-store
- Define and align with key stakeholders new channels/occasion investment model
- Enable frontline with right customer management capabilities and tools
- Compose action plan for MU and implement in frontline
- Moblize MU team with clear customer list, action plan, target and timeline
- Track and intervent business development process
- Consulting background or AFH business background is a plus for business understanding and strategic thinking
- Strong understanding of China FMCG industry and new channels opty.
- Bright, self-driven, and intellectually curious thinker who is passionate about consumer goods and its commercial agenda
- Excellent problem solving intrinsics with analytical skills and clear structured thinking to define problems and framworks
- Rich experience in AFH
- Strong & persuasive communication skills, influencing &collaboration skills
- Executive maturity, high integrity & values driven
- Strong English communication and business presentation skills, with high attention to details
- Action biased and result oriented mindset
- Strategic thinking with top-down and longer term perspectives
- Leadership and influencing skills to implement in a complex environment