Regional Promotion Lead/区域市场推广负责人

GlaxoSmithKline

Chengdu, Sichuan
Permanent
Full-time

1 month ago

Role Purpose 职位目标:

Lead local / regional Marketing Promotion Execution with excellence & customer focus, which align regions with marketing to improve execution and feedback (50%)

以客户为中心,领导区域市场推广团队，结合市场策略卓越的执行本地/区域项目 (30%)

Lead Regional Promotion Team win hospital listing working together with cross function team, as well as support for building DTP Chain Store to increase patient’s accessibility （30%）

带领区域推广团队，通过跨部门沟通帮助赢得医院准入和协同建立全国DTP药房的闭环，最终帮助提高患者对产品的可及性

Lead big brand promotional project execution aligned with brand strategy； increase participation in, and support of, center marketing activities(20%)

在品牌策略指导下，执行和支持大型品牌推广项目/活动；同时支持中央市场部相关品牌推广活动 (20%)Key Accountabilities/Responsibilities 主要工作职责：Lead Event Execution领导项目执行:

Lead and ensure team high quality implementation of GSK promotional activities in the regions;

领导区域推广团队，确保GSK的区域推广活动高质量开展；

Lead team to maintain good communication with key external experts in the region to support regional promotion meetings

领导区域推广团队与重点外部专家保持良好的沟通，以支持区域推广会议；

Lead team to understand market environment in the region, identify opportunities and make constructive proposals to central marketing team during annual activity planning.

领导区域推广团队了解区域市场环境，寻找机会，并在年度计划中提出建设性意见。Lead team to educate and engage customer ( mainly with HCO) 客户接洽（主要和HCO）

Expand GSK local HCO coverage by increasing number of local events

增加本地活动，以扩大GSK当地HCO的覆盖面；

Identify, plan and establish potential partnership with external experts/organization

识别，计划和建立与潜在外部专家/机构的合作关系；

Ensure HCO/ EE qualification and documentation fits GSK requirements

确保HCO/ EE的资质和材料符合GSK的要求。Lead team to ensure excellence in execution and enhance feedback loop领导区域推广市场卓越的执行力和反馈

Provide Coach to the regional promotion manager to enhance capability & skills if needed;

为区域推广经理提供指导和支持，以提升其需要具备的能力和技巧；

Leverage team’s project management skills to support roll-out to marketing campaigns and TA projects

利用区域推广经理的项目管理能力为营销活动和TA项目提供支持；

Ensures all materials used in field are ZINC approved and provide timely feedback to central marketing team to ensure content delivery effectiveness

确保所用资料都被ZINC审批通过，并及时反馈，确保内容传递的有效性。Lead team to win in hospital listing and support for building DTP chain store to increase patient’s drug accessibility 领导区域执行团队赢得医院准入和支持到建立DTP药房，以帮助到患者药物的可及性 Matrix Management矩阵管理:

Team Ability to work with central function teams such as marketing, EOT, Commercial Excellence and compliance teams

团队合作能力，比如与市场部，商业运营部，商业卓越部和合规部的合作。Qualifications/Requirements申请资格/ 职位要求:

University degree, preferable major in medical area

本科以上学历，相关医药专业优先

MNC sales or marketing team management experience (min. 3 yrs)

3年以上跨国企业公司销售或者市场营销经验

Successful coaching and people development experiences preferred

有人员管理发展经验优先

Project management experience; presentation and facilitation skills

项目管理经验；表达及培训能力

Strong communication skills, competent in English speaking and business writing

良好的沟通能力，英语口语和商务写作能力

Proficiency in using MS offices (WORD, PowerPoint, Excel and etc.);

能熟练的使用办公软件( WORD, PowerPoint, Excel等)

Strong team player, willing to take initiative to make a difference;

团队合作能力，愿意主动做出改变

Self-motivated, passionate and performance driven;

有上进心，为人热情，以绩效为导向Why Us?GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.致候选人的重要提示：GSK招聘团队只会使用 @gsk.com 后缀的邮箱与您联系。若您收到任何声称来自GSK邀请您面试或请您提供任何个人信息的邮件，我们建议您留意发件人的邮箱地址，并谨慎回复。若您不确定您所收到的邮件是否来自GSK，请您通过chk.recruitment@gsk.com联系我们。

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