Brand Director - Global Food Brand

Lead end to end product & brand strategy and campaign execution for a global wellknown food brand

Develop and execute brand and product strategies aligned with company objectives.
Manage product lifecycle, optimize portfolio structure, and implement phase-out plans to achieve annual targets.
Lead end-to-end new product development, from planning to launch, ensuring sales goals are met.
Design and implement channel-specific branding initiatives and promotional campaigns to enhance product visibility.
Oversee brand communication across media platforms, ensuring high-quality content to boost brand equity.
Analyze consumer and category insights to refine market strategies and drive growth.

Lead transformative brand strategies in a dynamic industry.Collaborate with global teams and drive innovation.

Bachelor's degree or above (Marketing preferred).
10+ years in FMCG brand management, with expertise in product development. Experience in convenience food or condiments is a plus.
Proficiency in Office Suite; fluency in English (working language).
Proven track record in managing high-performing brand/marketing teams.

Famous brand in the food industry, renowned for the innovative products and commitment to delivering exceptional consumer experiences