Marketing Manager - CHINA
INEOS Automotive
- Shanghai
- Permanent
- Full-time
- Adapt the global marketing strategy to fulfil the requirements of China market for the product and the brand Grenadier to start of production and beyond, consistent with brand values
- Based on prior experience, develop relationships with key opinion leaders in the Chinese media across the 4 categories of automotive, business, fashion and high-end outdoor lifestyle
- Close working relationship with the China sales manager, the regional business manager and the After-Sales manager China to develop an integrated plan for product launch
- Support the development of the INEOS corporate internal and external communications plan in China
- Manage the content quality for external communication material in China, especially through PR, digital and social channels
- Provide corporate external communication support to management and relevant internal stakeholders
- Support on the issues management
- 10+ years’ experience preferred - with BA or equivalent
- Proven involvement with national/international branding activities.
- Managed substantial budgets and ability to shift between short-term, mid-term and strategic issues
- Experience co-ordinating agencies to successfully complete multiple projects - Drives for results
- Marketing Communications and Media experience in a B2C environment.
- Automotive experience highly desirable - broader sector experience is welcome
- Up-to-date knowledge with the latest trends and commercial best practice.
- Creative with ability to think outside the box.
- Strong verbal, writing and presentation communication skills - Proficiency in English language highly desirable.