Manager, Digital Marketing & Media Buy

General Motors

Shanghai
Permanent
Full-time

14 days ago

Job DescriptionContribute to the strategy of seeding the correct brand message across the global organization, dealerships, media outlets, agencies, etc.- Ensure that all creative marketing materials adhere to strict brand guidelines.- Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.- Lead the development of creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.- Handle external vendors to execute promotional events and campaigns.- Manage the creation and portfolio of corporate creative content.- Build and maintain relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.- Develop a team or GM staff and/or agency staff.- Mentor, develop, and coach talent.- Undertake related tasks as assigned.Additional Job DescriptionMajor Purpose of the position:This position has responsibility to ensure the successful planning, implementation and operation of all social media matrix and media buy activities of GM’s premium luxury import business. It is created to develop a sound understanding of luxury experiences in GM China and the execution of such in the market.Roles and Responsibilities:

Establish and manage social media matrix & touch points
Creativity about content strategy incl. PGC, UGC and MCN cooperation to maximize exposure
Plan and implement media buy reach and frequency to generate leads from various channels
Drive holistic integration incl. design, plan and carry out online campaigns, and measure the performance through web analytics tools
Analyze and interpret internal & external data (business, consumer, partners, competitors etc.) in order to identify trends and insights, develop the system for performance measures of social marketing and leads generation

Required Qualifications and Experience:

Proven relevant marketing experience in Auto & FMCG industry
Native understanding of digital ecosystems and customer journey
Intimate understanding of luxury business, luxury lifestyles and high net worth customers
Solid online campaign project operation for generate buzzle or / and leads

Skills & Abilities:

Ability to work in a start-up environment where personal initiative and independence is paramount for success
Ability to concept new processes that disrupt conventional practices
Exceptional personal communication skills in dealing with highly successful and influential customers
Restless self-motivator
Results driven
Excellent leadership and communication skills

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

General Motors

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