Head of Patient Engagement

Novo Nordisk

Beijing
Permanent
Full-time

1 month ago

By continuing to use and navigate this website, you are agreeing to the use of cookies.
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationLoading...Category×Select how often (in days) to receive an alert:×Select how often (in days) to receive an alert:Head of Patient EngagementCategory: Commercial MarketingLocation:Beijing, Beijing, CNAbout the position

Formulate PwO engagement strategy for obesity strategy across omini-channel as well as overall patient communication eco-system including awareness, engagement and patient care, etc.
Initiates and leads yearly patient awareness and activation through innovative approaches in private, public sector and consumer market in collaboration with other functions (Comms, public affairs, medical, etc.)
Orchestrates omnichannel media engagement
Optimises investments to reduce the cost of patient acquisition via accurate patient segmentation and channel selection
Drives awareness of Novo Nordisk in and amongst the obesity market and build relationships with key external stakeholders, KOLs, associations and external partners in collaboration with other functions
Optimises investments to reduce the cost of patient acquisition via accurate patient segmentation and channel selection for each campaign
Ad-hoc tasks and responsibilities, as assigned by manager

The requirements

A minimum of 7 years' commercial experience from FMCG/OTC/Nutrition and life sciences/RX or other highly regulated industries from in-house, or experience from communication agency/media agency

Proven successful experience of patient/consumer awareness & campaign

Solid experience and know how with local media and influencers

Previous experience in conducting patient-focused project and knowledge in digital solution is an advantage.

Takes high degree of ownership/accountability in work, driving outcomes

Strong empathy to understand the patient and stakeholder needs

Demonstrates creativity and innovation in developing solutions

Able to manage multiple internal and external stakeholders

Strong communication skills, written and verbal, in English and Chinese

Able to overcomes challenges with persistence, logical problem-solver

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.

Novo Nordisk

Apply Now