Assistant Marketing Manager, Nutrition, Quaker New Platform;市场副经理,营养品,桂格新平台

PepsiCo

  • Shanghai
  • Permanent
  • Full-time
  • 28 days ago
Overview:To lead the development and execution of innovation strategies for the Quaker Meal Platform, delivering holistic, consumer-relevant meal solutions that drive business growth. The role supports medium- to long-term portfolio transformation through a pilot-and-learn approach, validating business opportunities, leading innovation development, and influencing the global Quaker innovation agenda. Responsibilities:i. Identify and Validate Innovation Opportunities- Leverage consumer insights and market trends to uncover unmet needs and validate high-potential innovation opportunities in the meal space.ii. Shape a Strategic Innovation Pipeline- Define and prioritize a 3-year innovation roadmap aligned with brand strategy and long-term growth objectives.iii. Lead End-to-End Innovation Execution- Drive development of consumer-centric, brand-aligned product concepts from ideation to commercialization.iv. Enable Scalable Technical Solutions- Partner with R&D to co-develop technically robust, scalable solutions that support long-term brand growth.v. Manage Innovation P&L- Own financial performance of innovation initiatives, ensuring profitability through disciplined cost and value management.vi. Drive Go-to-Market Excellence- Collaborate with cross-functional teams to develop and execute impactful GTM strategies that maximize launch success.vii. Optimize Post-Launch Performance- Monitor KPIs (e.g., sales, consumer feedback, ROI) and implement data-driven optimizations to enhance outcomes.Key Metrics- Innovation Net Revenue Target Achievement (%)- Penetration Growth Rate (%)- Value Share Growth Rate (%)- Net Revenue and NOPBT Growth (%) Qualifications:- Bachelor’s degree in Marketing or related field- Proven track record in leveraging consumer insights to develop and launch successful innovations- Experience in local-for-local product development- Background in consumer insights and strategy preferred- Strong cross-functional collaboration skills across global, regional, and local teams- Knowledge of the nutrition category preferred- Proficiency in spoken and written English

PepsiCo

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