Director, Brand Portfolio – Greater China Design Hotels
- Shanghai
- Permanent
- Full-time
https://app.mokahr.com/m/social-recruitment/marriott/141002?hash=%23%2Fjob%2Fa896d00b-3ad4-41ea-841b-f5a99af60efa%3Ffrom%3DqrcodeMinimum required QualificationsDegree / Experience
- 10+ years of experience in business development, commercial, brand partnerships or owner relations in travel, hospitality or interior design sectors
- Bachelor's degree in Business Administration, Hospitality or related field
- Fluent and effectively bilingual in English and Chinese (spoken and written)
- Strong market knowledge of Greater China boutique and independent hotel sectors
- Formulating, implementing and driving a market specific strategy to create value through the pursuit of new projects, a strong proactive disposition required
- Excellent knowledge of the Greater China hospitality markets and its key players in the different subregions and countries within the boutique and independent hotel market
- Understanding of Brand Equity and well-versed in both, the creative and commercial side of a business organization
- Strong business acumen and deep hotel commercial and distribution knowledge
- In-depth understanding of the regional business landscape in travel / hospitality
- Established rolodex of architects, designers, independent hotel developers and operators
- Creative, design-oriented, culturally aware, understanding of local and global aesthetics, aware of key trends / at the pulse of the time
- Excellent communication and presentation skills, strong ability to adjust to various audiences - corporate environment and creatives, independently minded individuals
- High performing, collaborative solution provider and proactive decision maker
- Strong negotiation skills and acute commercial acumen
- Strong interpersonal skills, empathetic, enthusiastic, collaborator, excels in building new relationships and instilling trust
- Fluent in spoken and written Chinese and English.
- Additional language skills will be a plus.
- Strong presentation skills
- Willing to travel as needed up to 40-60%
- Passion for Design Hotels' ethos and a solid understanding of the business
- Knowledge of the independent hotels landscape in Asia and especially in Greater China.
- In-depth understanding of Hotel commercials and distribution
- Develop a strategic plan to increase Design Hotels overall portfolio and presence across Greater China.
- Lead and execute market-specific strategies for portfolio expansion
- Build strong pipeline and leads of qualified on-brand hotels through active sourcing, networking, site inspections, and brand-fit assessments
- Conduct brand fit assessment for new potential members in alignment with Design Hotels Global Brand Portfolio strategy. This includes: collecting and reviewing relevant hotel information, exchange with owners and representatives, pitching Design Hotels value proposition, preparing tailored presentations, creating case studies
- Review membership applications, evaluate the potential for Design Hotels and approve together with responsible teams
- Engage prospective on-brand hotels and identify their needs, opportunities, and goals to connect them with our value proposition and services
- Demonstrate a solution driven approach to the overall development process
- Collaborate closely and partner with Marriott International Greater China Development Team and Legal Team to support overall deal signing and execution
- Establish strong relationships and grow network of hotel owners, developers, architects, interior designers and industry stakeholders
- Act as a trusted brand advisor and ambassador for Design Hotels in Greater China
- Identify high-potential growth markets in Greater China and monitor competitor and industry trends
- Conduct frequent travel (40-60%) for site visits, existing and potential owner engagement
- Collaborate closely with Design Hotels APAC team and Global Team
- Align with all relevant departments within Design Hotels to ensure smooth workflow and stay updated on new services and developments
- Build strong relationships & engagement with the existing and potential Design Hotels owner community
- Act as a brand partner and collaborator to Greater China Marriott International Team including Development Team
- Ensure transparent pipeline tracking and reporting via CRM