Director Sports Marketing, Running & Outdoor

Adidas

Shanghai
Permanent
Full-time

18 days ago

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Director Sports Marketing, Running & OutdoorPurpose & Overall Relevance for the Organisation:Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World.He/she will achieve this mission by:

Creating Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
Constructing an annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
Consistently and creatively communicating brand messages, values, and image
Developing and optimizing partnerships within GCA

Key Responsibilities:Planning

Develop sports marketing strategies and plans for running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
Develop comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g., Player Retainer fees, player bonus, product costs, federation sponsorships fees, junior development programs, etc.)
Working with Product & Marketing teams, support all major product initiatives via Player validation, Social Media, Events, etc.
Develop and drive unique marketing activities that support the business goals
Manages product and service plans and leads team to provide world class/best in class service to assets

Financial

Develop and manage Sports Marketing Working Budget for assigned category
Control and maximize the use of MWB and T&E budget within the approved levels.
Focus investments around highest ROI or Brand value

System and Processes

Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
Develop the procedures and systems to control and track the distribution of promotional products

KPI:

Effective use of assigned budget
Manage execution and close year at budget
Brand value index for Tour is increasing

Knowledge, Skills and Abilities:

Fluent in English & Mandarin

Requisite Education and Experience / Minimum Qualifications:

12-15 years of experience in marketing required.
Bachelor degree required and advanced degree in business or related fields preferred
A passion for and an understanding of SPORTS
Strong communication, influence skill and leadership
Good analysis and computer skill
Microsoft Office: Advanced
English: Advanced
Local Language: Fluent

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Director Sports Marketing, Running & OutdoorBrand: adidasLocation: ShanghaiTEAM: Marketing & CommunicationsState: SHCountry/Region: CNContract Type: Full timeNumber: 508613Date: Apr 4, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.

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