IMC & Social Manager

• Build and implement end to end IMC campaigns (618/D11; Gifting; Silver economy; Travel season…) covering insights digging, brand communication, consumer activation, content production, consumer journey design, etc. aiming to enhance brand awareness, establish brand desirability, drive consumer engagement and new members recruitment;

• Plan and execute holistic owned social content calendar across digital/social channel. Drive execution excellence to develop high quality and impactful contents across all key social channels to aggressively drive followers/engagement/new members recruitment;

• Work closely with RBU/Sales/CRM to drive and elevate consumer experience to contribute on consumer scale and efficiency;

• Stay sensitive to market opportunities. Capture latest digital & social initiatives across digital outsite & EC insite platforms, as well as competitor trends and intelligence, be able to drive meaningful innovation in consumer activation by partnering with internal & external partners incl. key accounts/ digital channels/KOLs/communities;

• Work closely with drive timely implementation of campaign end to end landing, coordinate with internal & external partners to monitor performance and take quick action for optimization.

• Master or Bachelor's degree (Marketing, Business Administration, or related field preferred);

• +8 years working experience in marketing incl. brand/digital/social marketing is a must;

• Strong understanding of consumer marketing and social sense, solid experience in IMC & social marketing to connect brand marketing with business result;

• Ability to manage disruptive situation; strong collaboration spirit with cross functions; strong ownership & people agility; creative and passionate;

• Maturity to independently manage large projects and strong influence power;

• Entrepreneurial spirit, result-driven and strong analytical justification for all decisions;

• Strong English and Chinese communication skills, both written and verbal.

Philips