Country Growth & Marketing Strategy Manager
- China
- Permanent
- Full-time
Our client is a fast-growing tech start-up that is revolutionizing the way travelers stay connected to the internet abroad. With a diverse team of over 350 professionals, they are helping millions of travelers stay connected across more than 180 destinations worldwide.About the role:
Our client is looking for a strategic, entrepreneurial, and results-driven Country Growth & Marketing Strategy Manager to lead their market entry and scale-up in China. This is a foundational role, the first local hire on the ground, and the selected candidate will spearhead the go-to-market strategy, build brand awareness, drive user acquisition across Chinese digital platforms, and oversee local partnerships.This is a hands-on role with high autonomy, ideal for someone who thrives in fast-paced environments and is eager to build and scale from the ground up.Key Responsibilities
- Go-to-Market Leadership: Lead the market entry in China, developing and executing a phased launch and scale strategy.
- Performance Marketing: Own digital acquisition across platforms such as WeChat, Xiaohongshu, Baidu, Douyin, Weibo, etc. Optimize for growth KPIs like CAC, ROAS, and LTV.
- Localization Strategy: Adapt the value proposition and product messaging for the Chinese audience.
- Partnership & Agency Management: Identify and manage local growth partners, digital agencies, affiliate channels, and e-commerce collaborators.
- Brand Building: Work together with agencies to launch integrated campaigns to grow brand awareness. Develop influencer partnerships and community strategies to drive word-of-mouth.
- Market Intelligence: Stay ahead of competitive movements, consumer trends, platform shifts, and emerging growth opportunities.
- Regulatory Oversight: Coordinate with internal legal teams and local counsel to ensure all campaigns and product offerings comply with Chinese regulations.
- Initial Team Setup: Play a key role in building the future local team and operational infrastructure as the market grows.
- 4+ years in management consulting, strategy, or strategic/performance marketing roles ideally within a startup, scale-up, or tech-driven environment.
- Proven success launching or growing digital products in the Chinese market.
- Strong grasp of performance marketing, digital marketing KPIs, and tools for campaign optimization and reporting.
- Based in Mainland China is a must.
- Deep knowledge of the Chinese market.
- Fluent in Mandarin Chinese and English.
- Experience managing external partners, agencies, and cross-functional stakeholders.
- Self-starter with a data-driven mindset, strategic thinking, and high executional autonomy.
- Experience managing cross-functional projects.
- Proactive.
- MBA is a plus.
- Be the first hire in a strategically critical market.
- Own and shape a high-impact business from Day 1.
- Join a fast-growing global startup with a remote-first culture.
- Access to a passionate, international team and exciting travel-tech space.