Senior Manager FRS Ops HQ
Adidas View all jobs
- Shanghai
- Permanent
- Full-time
Accept CloseSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Senior Manager FRS Ops HQSenior Manager, FRS Retail Excellence (MW)
Location: Shanghai
Department: Franchise Operations HQ (FRS)
Reporting Line: Director, FRS Retail Excellence
Scope: MW Stores
Team Management: Individual Contributor (future team leadership potential)
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
The Senior Manager, FRS Retail Excellence is responsible for driving MW retail performance by translating MW 2.0 strategy into scalable operating frameworks and execution standards. This role ensures national consistency in retail operations, KPI governance, digital enablement, and in-store execution excellence.
The position acts as a key performance accelerator for the MW network by embedding retail discipline, enhancing store capability, and ensuring effective landing of strategic initiatives.
KEY RESPONSIBILITIES
1. Playbook, KPI & Incentive Management
- Continuously develop and refine the Retail Operations Playbook and SOPs for all MW store formats.
- Identify high- and low-performing stores, conduct root-cause analysis, and drive structured improvement actions with regional stakeholders.
- Design and evolve KPI frameworks and incentive structures to drive sales growth, productivity improvement, and strategic focus.
- Promote and drive effective usage of digital tools (e.g., ROIP, REID) and monitor adoption performance.
- Lead continuous improvement initiatives based on digital insights and operational data.
- Drive customer DOM and Store Manager capability uplift through efficiency workshops and bi-annual Store Manager Summits.
- Conduct regular store reviews to ensure fixture replacement, ISC/POP landing, lanyards, and uniform standards are consistently met.
- Lead strategy and execution of key in-store programs including CRM, activations, and GWP initiatives.
- Collaborate with VM, Retail Marketing, and regional teams to ensure strong campaign landing and post-campaign review.
- MW LFL growth and overall sales uplift.
- Improvement in CR%, UPT, and store productivity metrics.
- Retail audit compliance and execution consistency rate.
- Digital tool adoption and operational discipline index.
- Store Manager capability improvement (training participation and performance outcomes).
- MW Regional Operations Teams
- Retail Operations HQ
- VM & Retail Marketing
- Digital / IT (ROIP / REID)
- Training & Finance
- Account sales
- Bachelor's degree required; MBA preferred.
- Minimum 8-10 years of retail operations, retail excellence, or franchise management experience.
- Strong understanding of retail KPIs, store productivity drivers, and operational governance.
- Proven ability to drive cross-functional initiatives and influence regional stakeholders.
- Strong analytical capability and structured problem-solving skills.
- Excellent communication and presentation skills in English and local language.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.