Migraine Marketing Director

• Define the long-term vision, ambition, and strategic roadmap for the migraine portfolio in close alignment with Global strategy while adapting to Local market dynamics and business priorities. Translate corporate strategy into a clear, actionable business plan with multi-year growth scenarios.
• Anticipate competitive dynamics, policy evolution, and treatment paradigm shifts to proactively shape strategic direction.

• Own end-to-end pre-launch strategy, including deep market landscaping, segmentation, forecasting, and scenario modeling.
• Establish a robust launch excellence governance model with defined milestones, KPIs, risk management, and cross-functional accountability.
• Drive full organizational readiness across Sales, Medical, Market Access, Regulatory, Supply Chain, and Global teams.
• Lead market shaping initiatives in partnership with Medical and KOLs to influence treatment guidelines and disease awareness.
• Integrate multichannel engagement strategies and AI-enabled analytics into launch planning to enhance targeting precision, engagement effectiveness, and launch performance visibility.

• Ensure seamless transition from launch to sustained commercial acceleration with clear performance tracking and agile decision-making.
• Build early lifecycle planning into launch strategy, identifying long-term differentiation levers including evidence generation and portfolio expansion.
• Build a closed-loop ecosystem to optimize patient journey, including development of Center of Excellence (COE) networks and comprehensive patient service programs to enhance diagnosis, treatment adherence, and long-term outcomes.
• Optimize resource allocation and P&L impact to ensure sustainable and profitable growth.
• Drive commercial excellence standards and continuously elevate execution quality.

• Develop forward-looking pricing and access strategies that protect long-term brand value.
• Develop and implement Patient Support Programs (PSP) to improve patient affordability and access during early commercialization phases.
• Partner with Government Affairs and Medical teams to strengthen health economic narratives and real-world evidence planning.
• Support long-term scenarios for reimbursement negotiations and potential procurement environments.

• Build and lead a high-performing migraine marketing team with strong accountability and succession planning.
• Inspire and influence cross-functional teams beyond direct reporting lines to achieve shared objectives.
• Foster a culture of ownership, innovation, and performance excellence.
• Coach and develop future leaders within the organization.

• Undertake other tasks and strategic initiatives assigned by the line manager in alignment with business priorities.

• Bachelor’s degree or above in Medicine, Pharmacy, Marketing, or related field; MBA strongly preferred.
• Minimum 15 years of pharmaceutical experience, with significant exposure to innovative product launches.
• Proven track record as a strategic launch leader for high-impact or specialty products.
• Experience in CNS, specialty care, or biologics preferred.
• Strong understanding of market access, pricing strategy, and policy landscape.
• Demonstrated ability to influence senior stakeholders and lead without authority.
• Strong strategic mindset, business acumen, and enterprise thinking.

• Strategic franchise leadership
• Launch excellence governance
• Market shaping and competitive foresight
• Commercial acceleration and lifecycle integration
• Cross-functional influence and stakeholder management
• High-impact team leadership and talent development

Lundbeck