Assoc Director, Digital Marketing

• Develop and drive digital marketing strategy (including e-commerce), online search optimization, channel mix strategy, annual/quarterly OKRs, KPIs and budget allocation.
• Balance short-term ROI with long-term capability building (MarTech, data platforms, content ecosystem), and set priorities and roadmap.
• Build and lead a high-performing digital team; define roles, objectives and career paths; implement training and knowledge-sharing programs.
• Establish cross-functional collaboration mechanisms and align priorities with Medical Affairs, Compliance, Market Access and Sales.
• Establish and enforce activity lifecycle SOPs (initiation, compliance, execution, monitoring, review) to ensure repeatability and auditability.
• Lead MarTech tool/vendor selection and implementation; build unified data and attribution framework; lead dashboarding and A/B testing strategy.
• Embed compliance and medical review checkpoints into operations to ensure content and data processing adhere to regulations and internal policies.
• Implement crisis and reputation management protocols and act as escalation point for major issues.
• Own digital marketing budget planning, allocation and performance; manage external agencies/vendors and approve major contracts.
• Accountable for digital channel business contribution, ROI/ROAS and key operational KPIs; report regularly to senior management.

• Bachelor's degree or above in Marketing, E-commerce, Business Administration, Data Science, Computer Science or a related field; MBA or equivalent advanced management training preferred.
• At least 8 - 10 years of experience in digital marketing/marketing, with a minimum of 3-5 years in people management; experience in pharmaceuticals, healthcare, or other highly regulated industries is a plus.
• Hands-on experience with social media and e-commerce campaigns, CRM, paid media, MarTech implementation, and data attribution/analytics; proven experience in budget management and external/vendor management.
• Experience working in multinational companies or cross-regional collaboration is preferred.
• MarTech & data proficiency: Familiar with CDP/CRM, marketing automation, analytics/attribution tools and AdTech (e.g., DSP); able to drive tech adoption to support personalization and attribution.
• Digital marketing & platform expertise: Strong knowledge of social media, content strategy, paid media, SEM/SEO, e-commerce operations and CRM strategies; experienced with major social platforms (e.g., WeChat, Weibo, Douyin/TikTok, Xiaohongshu, Zhihu) and effective content planning, production and publishing to reach patients/users.
• Data analysis & insights: Solid analytical skills with the ability to use analytics tools to interpret engagement, reach and content performance metrics, and translate findings into actionable optimization recommendations.
• Cross-functional & project leadership: Excellent stakeholder management, project management, team building and vendor management skills; persuasive and results-oriented.

Novo Nordisk