Assistant Marketing Manager, EC & Digital
Boehringer Ingelheim View all jobs
- China
- Permanent
- Full-time
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.Accountabilities:
- ISV & Shopper Insights Leadership (Priority)
- Own ISV consumer insight development for e-commerce and digital channels
- Analyze consumer decision pathways, identifying key triggers beyond price
- Translate insights into clear guidance for brand, e-commerce, and commercial teams
- Act as the insight anchor to support strategic decision-making and optimization
- Online media strategy and consumer journey (Priority)
- Lead EC all channel media & TA strategy and investment plan to empower business growth.
- Define the role of e-commerce within the broader brand experience
- Identify opportunities to enhance value communication, education, and conversion, rather than short-term discount dependency
- Ensure brand equity is protected and strengthened in e-commerce environments
- E-commerce Campaign & Content Orchestration
- Act as the key marketing contact for e-commerce campaigns and activations
- Partner closely with brand owners
- Coordinate with internal and external stakeholders(KA/EC platform/TP/ISV agencies) to ensure brand consistency and execution quality
- Balance price promotion and value promotion, with a clear preference for sustainable value building
- Cross-functional Collaboration & Governance
- Provide clarity on roles, responsibilities, and decision logic across teams
- Support governance on promotion mechanics, ensuring alignment with brand and long-term objectives
- 5+ years of experience in marketing, shopper marketing, or e-commerce-related roles
- Experience working in matrix organizations with multiple stakeholders
- Strong analytical and insight-generation capability (ISV mindset)
- Deep understanding of consumer journey and digital decision-making
- Able to bridge brand strategy and commercial execution
- Comfortable influencing without direct authority
- Believes in value creation over pure price competition
- Strong ownership. Self-motivate.
- Strong excel and PPT skills.
- Excellent communication and presentation skills in English and Chinese, written and oral.