Assistant Digital Manager
Shangri-La Hotels & Resorts View all jobs
- Shanghai
- Permanent
- Full-time
Shangri-La Hongqiao Airport, Shanghai boasts 91 Horizon Club rooms and suites, 2 restaurants, a well-equipped Wellness Club, and nearly 3,000 sqm of meeting and event space. Inspired by the Shanghainese Haipai culture, the hotel is a place of luxury travel defined by modern lifestyle.
Traders Hongqiao Airport, Shanghai offers 520 Traders-style rooms, sharing dining venues, Wellness Club, and over 3,000 sqm of event space with the adjacent Shangri-La hotel. Embracing its prestigious location, it is an ideal first stop for savvy travelers in the region.We are looking for an Assistant Digital Manager, we rely on you to:
- Be responsible in promoting the hotel and F&B outlets in the digital space and drive business via the online channel, in accordance to the hotel's market positioning as well as corporate brand identity and distribution guidelines.
- Assist in developing and implementing digital marketing strategies in line with the hotel's overall goal on online business.
- Keeps abreast of current and future competitors' digital marketing activities.
- Implement social media strategies and planning, including but not limited to WeChat, Weibo, Tiktok and Red Note.
- Explore and establish resources on digital platforms including on-line channels, key opinion leaders and big social accounts.
- Ensures that hotel and F&B outlets' presence in all approved online distribution websites are up to date and in line with the hotel branding.
- Arrange shooting and interview request from Key Opinion Leader, online media and assist on the shooing and interview of online media with content providing and facilitation.
- Bachelor's degree
- 2 years' Digital Marketing or Marketing Communications experience.
- Resource and network of Key Opinion Leader.
- Social media savvy.
- Excellent in Chinese especially the written.
- Oral and written fluency in English due to the job requirement.