Marketing Specialist

Shanghai
Permanent
Full-time

6 hours ago

This role will an important part of Nilfisk China marketing team, reporting to Head of Marketing, Greater China. His/her major task is to plan and execute marketing events, build liaison with industry key influencers, manage daily marketing materials, and support Nilfisk channel partners on their critical marketing activities all over China. He/she will also support the marketing supervisor to generate working and video content as well as maintain our social media platforms.Job Description

Event management and implementation:

Plan, schedule, organize and implement the online and offline marketing activity events, including but not limited to exhibitions, seminars, conferences and webinars with ‘best-cost’ proposals based on the marketing event plan.
Support the key marketing activities to Nilfisk’s channel partners including co-planning, material preparation, resource & logistics coordination, and necessary on-site support based on annual marketing plan.
Industry KOL liaison

Proactively build and maintain connections in the industry including but not limited to industry association stakeholders, key industry influencers and platforms.
Build relationship with industry social media KOLs, drive KOL advocacy content development and establish KOL pool for social activation usage.

Marketing material management

Daily manage the physical marketing materials including brochures prints, pull-ups, banners and give-aways to make sure the quantity and status are lively updated in the marketing material report.
Responsible of sourcing, designing and producing marketing materials with creative thinking ideas.

Content generation

Have the chance to support Marketing Supervisor to operate and daily maintain Nilfisk social platforms, covering WeChat, WeChat video, and Tiktok. Be the contact points to timely manage social platform performance data, monthly reporting to marketing managers and other company stakeholders.
Have the chance to support Marketing Supervisor to generate content including both wording and video clips for Nilfisk products as part of the product selling tool and digital assets.

Qualification

Bachelor’s degree above in Marketing, Communication, Advertising, Chinese or related majors.
Can be a new fresh graduate if very potential, but keen and fast to learn in work. 1-2 year experience of event management, content generation or social media management is a plus
Creative, out of the box thinker who is always willing to challenge the status quo. A quick learner of the AI tools and platforms with high interest to try applying in the actual marketing projects
Working experience in agency or B2B company background is a plus
An outgoing good team worker handling cross-functional projects with challenges and pressure, and an independent, reliable person who is capable of running a project with self-motivation, accountability and strong ownership.
A good communicator to address internal and external conflicts

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