MHS Marcom Manager

• Plan, execute and measure marketing strategies, promotions and annual plans for customer segments or specific channels to implement marketing strategies and sales objectives.
• Collaborate with the sales and insights teams, align marketing initiatives with channel optimization, brand activations, value propositions and product and category plans to ensure integrated marketing activities support a consistent customer experience.
• Ensure timely execution of key customer or channel initiatives based on priorities established through the marketing planning process.
• Demonstrate deep knowledge of customer priorities to help identify areas where additional customer profitability and brand growth can be achieved.
• Monitor channel performance and metrics and serve as the feedback loop between sales and customers to ensure efficiency of initiatives and improve return on investment.
• Evaluate and modify promotion or advertising programs.
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.

• MHS species specific marketing management - incl. product launch execution.
• Lead the planning and execution of the Rebranding Project's Marcom activities.
• Drive the development and localization of marketing literature to enhance brand presence and market relevance.
• Oversee the management and content strategy of two self-owned WeChat accounts to strengthen digital engagement.
• Spearhead omni-channel external communications, including webcasts, advertorials, and trade media interviews, to reinforce market positioning.
• Lead key trade shows including China Dairy Trade Show (June) and China Husbandry Industry Trade Show (May).
• Coordinate MHS's participation in Cargill One event such as the China International Import Exhibition (November), ensuring cohesive brand messaging and stakeholder engagement.
• Other duties as assigned.

• Bachelor's degree in Marketing, Sales, or Business related or equivalent experience
• Minimum of four years of related work experience
• Other minimum qualifications may apply

• Experience in value proposition development
• Experience in marketing planning, digital marketing, campaign planning and execution, performance measurement, demand generation and activation and or content delivery
• Experience in customer co creation and or customer experience
• Solid related work experience in the animal nutrition industry is preferred.
• Ability to independently lead and execute marketing events is required. Proficiency in managing WeChat official accounts is preferred. Video editing skills are a plus.
• Fluent spoken English is required.
• A hands-on individual with a strong sense of ownership and demonstrated strategic thinking.

Cargill