Regional Product Manager - Guangzhou

• Proactively monitor and analyze regional ACR/NET market dynamics, including competitor activities, pricing trends, regulatory changes, and healthcare policies, and adjust regional strategies accordingly to maintain competitive advantage.
• Translate national product strategies, positioning, and messaging into tailored regional marketing plans, aligned with regional market characteristics, disease prevalence, and customer needs
• Develop and implement annual, quarterly, and monthly regional marketing plans (including academic promotion, customer engagement, and brand building) to achieve sales targets, market share goals, and product penetration objectives
• Lead the execution of regional marketing initiatives, including but not limited to academic conferences, symposia, KOL workshops, hospital training programs, and digital marketing campaigns, ensuring high quality and compliance

• As a representative of the product team, establish a close inter-departmental communication mechanism within the corresponding region to ensure consistency in product strategies, coordinate and resolve obstacles in cross-departmental cooperation, and promote effective collaboration and resource integration among teams.
• Collaborate closely with the regional sales team to provide product training, sales enablement, and on-site support, helping sales representatives optimize customer visiting strategies and address customer objections effectively.

• Build and maintain a strong network of regional KOLs, key HCPs and hospital administrators, providing professional product training and clinical evidence support to enhance product recognition and prescription willingness.
• Develop targeted regional KOL development plans based on the deep understanding of HCPs.
• Collect and analyze regional customer on product efficacy, safety, and usability, and provide insights to marketing team to support product lifecycle management and optimization.

• Ensure all regional marketing activities, materials, and communications comply with local regulations and company compliance policies, including anti-bribery and anti-corruption requirements.
• Manage regional marketing budgets effectively, ensuring optimal allocation of resources and cost control, while maintaining compliance with budget policies and procedures.

• Assist HA, LMA, and sales departments with market access work.
• Maintain and communicate with key regional experts related to market access.

• Provide product knowledge training and professional guidance to the regional sales and marketing support team, enhancing their professional capabilities and performance.
• Foster a collaborative and results-driven work environment, working closely with cross-functional colleagues to achieve shared business goals.

• Bachelor's degree, preferably in Medicine or Pharmacy.
• Language: Proficiency in Chinese (listening, speaking, reading, and writing) and business English (reading and writing).
• Familiar with the pharmaceutical market in the assigned region, including local healthcare policies, hospital distribution channels, and KOL resources, with experience in oncology and rare disease preferred.
• Experience in organizing and executing academic promotion activities, KOL management, and sales team enablement is essential.
• Strong strategic thinking and analytical skills: Ability to analyze market data, identify business opportunities, and develop effective regional strategies.
• Excellent communication and interpersonal skills: Ability to build and maintain relationships with KOLs, cross-functional teams, and internal stakeholders, with strong presentation and negotiation skills.
• Willingness to travel frequently within the assigned region (50-60% travel).
• High integrity, strong sense of responsibility, and commitment to compliance.
• Over 5 years of sales or marketing experience in the pharmaceutical industry.

• Chinese/English

Ipsen