(Associate)Marketing Director
GlaxoSmithKline
- Pudong, Shanghai
- Permanent
- Full-time
- Responsible for market situation scan, competition information collection & consolidation, and sales performance tracking, providing various analysis report/output and giving input for related market research as required to support business review and marketing strategy/tactical development;
- Responsible for leading team for marketing program/events planning and tactical execution independently, providing effective budget management and tracking control;
- Responsible for developing channel marketing strategy to maximize GSK vaccine value & solution to strategically important accounts
- Responsible for short/long term sales forecast with rational methodology, including monthly forecast, long rolling forecast etc.
- Responsible for various promotional and training materials development for both internal and external brand activities;
- Support brand lead for HQ communication & interaction. Leverage experience and best practice from other countries for team’s learning and development.
- Develop a transparent and result-driven culture within team. Take advantage of internal & external opportunities for talent development.
- Working closely with internal cross-function teams or external stakeholders on project management upon request in driving business and solving product-related specific issues;
- Oversight team execution to ensure sufficient management monitoring & assess compliance/legal risks periodically
- University degree
- Minimum 10 year’s solid working experiences in pharmaceutical industry, of which at least 3 years in brand management. Prior product launch experience is a must.
- Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill.
- Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard soft ware applications, especially Power Point and Excel.
- Proactive in problem solving and a team player.
- Passionate for excellent work, self-motivated and customer orientated
- Have interest in social media and IP development.