Country Manager - Overseas Markets (FMCG)

Morgan Philips

  • Guangzhou, Guangdong
  • Permanent
  • Full-time
  • 23 days ago
A leading Chinese nutrition and wellness brand with a strong domestic market position and an expanding global footprint. Backed by comprehensive R&D, manufacturing, supply chain, and operational support, the company is launching a new overseas growth initiative—a high-autonomy, entrepreneurial project with the full strength of a corporate platform.Position HighlightsThis role is designed for a sales & marketing-driven leader who thrives in building markets from scratch. You will be the highest authority for a key overseas market, with full control over market entry strategy, brand positioning, channel development, and revenue growth, while enjoying full support from an established back-end infrastructure.Key ResponsibilitiesLead the 0-1 market entry process: market research, brand positioning, product portfolio strategy, and go-to-market planningBuild and manage the local sales, marketing, and channel teams to deliver aggressive growth targetsDevelop and execute channel strategies, including cross-border e-commerce, retail distribution, and direct-to-consumer modelsOwn the market P&L, pricing policy, and promotional investmentsBuild strategic partnerships with distributors, retailers, and key opinion leaders in the target marketMonitor market dynamics, competitive activities, and regulatory trends, adjusting plans as neededWork closely with HQ teams for product development, supply chain, regulatory affairs, and financial supportIdeal CandidateIndustry Background: Nutrition/health supplements preferred; FMCG sectors such as food & beverage, personal care, or beauty acceptedFunctional Background: Sales, business development, marketing, or commercial leadership roles with proven revenue deliveryExperience: Hands-on experience in launching and scaling overseas markets; entrepreneurial or 0-1 market build experience highly valuedLeadership: Strong ability to recruit, inspire, and lead cross-cultural commercial teamsBusiness Acumen: Deep understanding of consumer trends, brand building, and channel operations in international marketsLanguage Skills: Fluent English; additional languages are a plusPersonal Attributes: Bold, results-oriented, creative problem solver, and adaptable in uncertain environmentsWhat We OfferRMB 1.5M annual cash + stock options tied to business performanceFull backend support from HQ, including R&D labs, manufacturing facilities, supply chain, finance, and legalHigh decision-making autonomy for market entry and growth strategiesA unique blend of start-up agility with corporate stabilityYour search results0 || !isLoading())">You recently viewedGuangzhou, Mainland ChinaApply for Country Manager - Overseas Markets (FMCG)Reference: GC871455Please complete all required fields marked *First Name *Last Name *Phone *Please check and insert your correct phone numberEmail *Please check and insert your correct email addressCV *
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I hereby accept the Privacy Notice.You must agree to the privacy policy.ApplyCountry Manager - Overseas Markets (FMCG)Guangzhou, Mainland China | CNY 1000K - 2000K per year | Permanent×ABOUT USSERVICESTalent AcquisitionTalent consultingHR SOLUTIONSSPECIALISATIONSSectorsFunctionsCONTACT| | |Morgan Philips Group, a public limited company under Luxembourg law with its registered office at 74, avenue de la Faïencerie, L-1510 Luxembourg, registered with the Luxembourg Trade and Companies Register under number B 177 178.

Morgan Philips