Marketing and Communications Senior Manager/Director

Vhernier

  • Shanghai
  • Permanent
  • Full-time
  • 1 month ago
Brand: VhernierJob Title: Marketing and Communications Senior Manager/DirectorLocation: Shanghai, ChinaReports To: Managing Director, APACMissionThe mission of the Marketing and Communications Director is to launch the Milanese jewelry brand Vhernier in mainland China, with the main objectives to build brand awareness and create desirability. A key focus will be the successful opening of the first boutiques in Shanghai and Beijing. This role is pivotal in establishing the brand's presence, crafting its image, and driving consumer engagement through digital and social media. The ideal candidate is a strategic and hands-on leader with a proven track record of successful brand campaigns and activations and a deep understanding of the Chinese market.ResponsibilitiesThis role oversees all aspects of marketing and communications. Key responsibilities are:1. Strategy and Planning
  • Develop the marketing and communication strategy, including the annual media and communication plan.
  • Manage the A&P budget, track expenses, and ensure efficient allocation of resources to support all marketing activities, including advertising, digital campaigns, press activities, brand events and visual merchandising
  • Manage vendors to ensure compliance with corporate guidelines
2. PR, Media & Digital
  • Establish and execute annual media plan according to global media direction and local needs
  • Cultivate relationships with key media, influencers, celebrities to maximize brand exposure
  • Develop PR strategy together with the appointed PR agency to generate positive coverage for the brand, preparing the Shanghai and Beijing boutique openings
  • Develop digital campaigns to drive brand awareness and attract customers to the boutiques.
  • Drive social media strategy maximize China digital performance, and launch the official WeChat account, Baidu search engine optimization, RED (Xiaohongshu), etc.
3. Events, CRM and VM
  • Plan and execute high-impact press and customer events that deliver ROI, focusing on the grand openings in Shanghai and Beijing.
  • Develop and implement a comprehensive CRM strategy to build the database and nurture lasting customer relationships contributing to increased customer lifetime value.
  • Analyze consumer behavior and feedback to contribute to a product strategy targeted towards the mainland China customer
  • Implement global visual merchandising concepts and support with marketing operations
Required Experience and Skills
  • University degree, Master's degree preferred.
  • 10+ years experience in marketing and communications, with a focus on the luxury industry
  • Experience of successfully building brands in the mainland China market
  • Deep understanding of the Chinese (digital-) media landscape and consumer behavior
  • Strong relationships with key media contacts, influencers, and industry partners
  • Excellent communication, presentation, and interpersonal skills, positive and solution-oriented
  • Fluency in Mandarin Chinese and English is essen

Vhernier