Marketing Digital Specialist
Freudenberg View all jobs
- Shanghai
- Permanent
- Full-time
Be responsible for the marketing promotion and development of digital channels and implement operations on mainstream industrial network platforms.
2. Data Analysis & Optimization
Monitor and analyze operational data from all digital channels. Produce regular performance reports with insights and continuously optimize marketing strategies and tactics based on data.
Work closely with the sales team to ensure effective lead nurturing and handover. Provide sales with necessary market intelligence and tools.
3. Brand Protection
Collect and handle brand infringement, counterfeit products, and non-compliant price lines and information from various channels, and collaborate with legal or relevant departments to deal with them, maintaining brand value and market order.4. OthersExperience on exhibition planning and execution
Shall comply with relevant HSE regulations, not limited to training, system documentation and the relevant professional skills for the position.
Timely complete other tasks assigned by department head or supervisor.Qualifications:1. Bachelor's degree or above in Marketing, Business, or a related field.
2. Minimum 2-3 years of experience in B2B marketing or digital marketing; experience in the industrial or manufacturing sector is a plus.
3. Hands-on experience in independently operating and maintaining B2B e-commerce/platform accounts (e.g., Alibaba, JD Industry，ZKH), with a proven track record and familiarity with platform rules and promotion tools.
4. Experience in brand infringement monitoring, online channel governance, or related brand protection activities is highly preferred.
5. Exceptional written/verbal communication skills in English & Chinese.
6. Excellent content planning and copywriting skills.
7. Strong data analysis capabilities.
8. Superior project management and cross-functional communication skills.The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.EagleBurgmann Technology (Shanghai) Co. Ltd.