Marketing Manager

Guangzhou, Guangdong
Permanent
Full-time

16 days ago

Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on , , , , and .Job DescriptionNeuroscience is one of AbbVie China's strategic therapeutic focus areas. Under the GBA early access policy, we're preparing for an exciting launch in the Greater Bay Area.This position plays a pivotal role in leading the launch of AbbVie's innovative neuroscience assets in designated hospitals across GBA. As a core member of the GBA taskforce, the Marketing Manager will lead cross-functional teams to develop, execute, and refine brand strategies.The role also contributes to building AbbVie's commercial excellence in neuroscience through early stakeholder engagement, KOL collaboration, and market shaping initiatives.Main Responsibilities:

Develop and implement robust launch plans to drive patient, market, and financial outcomes
Create compelling next-generation brand experiences by leveraging HCP insights and the patient journey
Lead execution of key HCP engagement programs
Contribute actively to business planning and strategic marketing processes
Apply a comprehensive understanding of financial planning across activities
Monitor and manage product-level P&L performance
Conduct data analysis to provide regular updates and actionable insights to leadership
Coordinate with InterCon Commercial Team for alignment and strategic input
Facilitate strong cross-functional collaboration (Finance, Trade, Medical Affairs, Sales, Key Accounts) across China, regional, and global teams

Qualifications

Bachelor's degree or above, with 5+ years of pharmaceutical marketing experience
Hands-on experience with product pre-launch and GBA market access projects preferred
Strong analytical thinking and problem-solving capabilities
Self-driven, results-oriented mindset with a passion for success
Proven ability to lead complex projects, manage stakeholders, and resolve issues effectively
Business-level fluency in English (written and verbal) required

Additional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visitUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

AbbVie

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