Senior Shopper Insights Manager-EC

Shanghai
Permanent
Full-time

2 months ago

Job DescriptionJob Level: Sr Manager SpecialistAre you an expert who has solid experience in shopper insights area who can support us to inspire and develop the builders of tomorrow?Here’s a phenomenal opportunity for you to use your data analysis and provides data-driven support for business decision-making, helping to optimize marketing planning and execution!No relocation assistance is offered for this positionPlay your part in our team succeedingThe Channel & Shopper Marketing (CSM) team will be at the forefront of driving dynamic and impactful marketing strategies across both online and offline channels. The CSM team will support all LEGO campaigns and critical customer initiatives, ensuring our brand shines brightly everywhere. By staying closely connected to our consumers, the team will build a cohesive and engaging marketing experience that drives growth and excitement for LEGO China across all channels.Core ResponsibilitiesThis role is primarily responsible for in-depth analysis of EC platforms shopper behavior data, uncovering user needs, consumption habits, and market trends, etc. and expert of key EC platform business model and platform insights, e.g. Tmall, JD, DY, etc.

Based on analyzing Shopper behavior patterns, consumption habits, and preferences to bring recommendations of where are growth opportunities
Closely work with platforms to understand platform/ platform shopper trends to give recommendations to business team recommendation of how LEGO brand engage with platform to maximize shopper expansion.
Provide shopper data among different platforms to performance media and campaign team for develop related activations
Regularly produce data analysis reports, providing insights into shopper behavior and market trends.
Collaborate closely with other teams (especially Marketing teams and Channel teams) to ensure data analysis results effectively support business decisions

Do you have what it takes?

8+ years of solid experience in related area is preferred, solid consulting background (data / insight experience)
Bachelor’s degree or higher in Statistics, Mathematics, Computer Science, Economics, Marketing, or related fields would be preferred.
Proficient in data analysis tools such as Python, R, and SQL.
Familiar with data visualization tools like Tableau and Power BI.
Strong logical thinking and data sensitivity.
Strong EC business understanding
Excellent communication skills, able to translate complex data analysis results into understandable insights and recommendations.
Proficient in English and Mandarin in both oral and written.

#LISZApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave - We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

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